Business is increasingly driven by sound. Isn’t it about time you started leveraging the audio you know is most effective? Veritonic is the first analytics platform built to quantify the value of sound.
Stop sacrificing business because you simply don’t know which audio assets work the best. From ads to audio logos to voiceovers, know what packs the biggest emotional punch, is most memorable, drives consumers to purchase, and more.Find the right audio
Everyone loves the person who brings confident, meaningful perspective to business decisions. Easily compare audio assets across the largest datasets — against historical performance, industry benchmarks, key attributes and more — and be the expert who guides clients toward the best results.See where your audio stands
Everyone’s got an opinion on audio; no one has the time or money to waste figuring out whose is right. Eliminate the guesswork. Test assets before they launch and see how they stack up — powered by Machine Listening and Learning™ and live panel response. Manage it all in one place and make the right decision quickly and easily.Experience the platform
*Source: Nielsen Catalina
PRESS RELEASE • September 23, 2019
Veritonic, the audio intelligence platform, today launched new predictive capabilities for Veritonic Audio Score, the first overall rating standard for audio creative including ads, voiceovers, sonic brand elements and more. The new technology generates an instant, comprehensive score for marketers and others to understand how their audio creative stacks up to others like it and make fast, informed decisions as a result.
PRESS • September 23, 2019
“In the insights industry, there is a real gap between what has been traditionally available and what we need today,” says Tim Warner, who heads PepsiCo’s consumer and market research…. Leading consumer goods companies want to upgrade decades-old techniques, such as consumer surveys … which are seen as too slow, too expensive and often incomplete.
PODCAST • September 10, 2019
Audio gets a bad rep when it comes to disclaimers. Why? Other media channels are able to hide it, but not audio, and especially not radio. Many people claim disclaimers ruin radio ads, but no one has ever studied it… until now.