Audio Logo Index

With consumers moving rapidly toward more audio-centric lives, brands are increasingly looking to sound to develop deeper relationships with customers. A brand’s holistic sonic identity can include everything from a custom melody when you turn on your car to a unique sound that plays when you buy something in a store. But many agree that sonic identity starts with the audio logo.

The Veritonic Audio Logo Index analyzes consumer response to these audio signatures — including how memorable they are, if they’re correctly associated with the brand, emotional resonance, and more. The resulting ranking is a glimpse into which brands are truly making the sonic tag work for them.

This year’s Index, our fourth edition, obviously comes at a unique and complex time in history. So while this year’s report reveals a lot of perennial brand power and some smart modifications in general, it also looks a bit at how some brands adjusted their sonic identities to our current reality.

It’s further testament to just how important sound is in creating the right, most powerful connection between consumer and brand — maybe now more than ever.