New Study: What Marketers Can Do to Improve Podcast Ads
Audacy Renews Relationship with Veritonic to Provide Clients with Actionable Audio Insights through Brand Lift and Creative Measurement
NEW YORK, NEW YORK – FEBRUARY 05, 2024 – Veritonic, the industry’s comprehensive audio analytics and research platform, announced today that Audacy has renewed its partnership with the company. The continued partnership will allow Audacy to provide their clients and advertising partners with insightful and comprehensive data that can be used to optimize their audio campaigns, resulting in an increase in both reach and ROI.
“Measuring the impact of our total Audio campaigns — including radio, streaming and podcast advertising— with Veritonic allows us to show the power of Audacy’s content in connecting with audiences and mobilizing customers,” said Idil Cakim, Senior Vice President of Research and Insights, Audacy. “We’re thrilled to continue our partnership and enable our clients and advertising partners to leverage audio to achieve the utmost in competitive edge, reach, and ROI.”
“We take great pride in our ongoing partnership with Audacy, supporting their clients and advertising partners with unparalleled data & insights to inform their audio strategies,” said Scott Simonelli, CEO of Veritonic. “Through the utilization of our creative measurement and brand lift solutions, Audacy can continue to empower their clients with the data required to fine-tune their campaigns and ensure a robust return on their investment in the channel.”
Veritonic’s measurement platforms and tools enable Audacy to pressure test the sonic qualities of the company’s clients’ messaging and advise them on the optimal sounds that will generate positive emotions, recall and action. Audacy uses Veritonic’s audio-first Brand Lift and Creative Measurement solutions to measure the impact of their clients’ audio campaigns on key brand performance metrics, across the funnel.
The studies provide a deeper understanding of how audio contributes to achieving a client’s goals in terms of emotional resonance, awareness, favorability, intent, and recall. By equipping brands with these tools for validating their investments, Veritonic helps mitigate risks and enhance the performance and ROI of audio across various formats, including streaming audio and podcast advertising.
Veritonic’s AI-powered Creative Measurement solution provides brands and agencies with robust pre-market insights that delve into the emotional resonance, recall, and engagement of audio content. With this actionable information in hand, brands and agencies can optimize their content for maximum impact, ensuring that every element of their audio campaign captures the attention and hearts of their target audience.
The exclusive provider of independent and holistic audio data and analytics, the Veritonic platform is supporting the audio strategies of leading brands, agencies, and platforms around the world. For more information or to request a demo, visit www.veritonic.com or contact sales@veritonic.com.
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About Veritonic
World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio research and analytics platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage consumers with compelling audio experiences. For more information, visit https://www.veritonic.com.
About Audacy
Audacy, Inc. is a leading multi-platform audio content and entertainment company that connects with 200 million consumers. Powered by its exclusive, premium audio content that includes unrivaled leadership positions in news and sports radio, Audacy operates one of the country’s two scaled radio broadcasting groups, a rapidly growing direct-to-consumer digital audio platform, multiple audio networks, a major event business and a leading, award-winning podcast studio. Learn more at www.audacyinc.com, Facebook, X, LinkedIn, Instagram and Threads (@AudacyCorp).
