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*Source: Nielsen Catalina
PRESS • June 17, 2019
The commonly-accepted narrative is well-known at this point: host-reads, by nature, should be more effective. If the Joe Rogan’s and Malcolm Gladwell’s themselves are a big reason why people tune in, the thinking goes, then having those hosts read and personalize the ads gives the pitch credibility...
FEATURED • June 17, 2019
Scott Simonelli was joined by Megaphone’s Ken Lagana to unpack best practices around host-read versus announcer read podcast advertising. The commonly-accepted narrative is well-known at this point: host-reads, by nature, should be more effective. But what does the data say? Listen below.