With business becoming increasingly driven by sound, isn’t it about time you started leveraging the audio you know is most effective? Veritonic is the first analytics platform built to quantify the value of sound.
Stop sacrificing business because you simply don’t know which audio assets work the best. From ads to audio logos to voiceovers, know what packs the biggest emotional punch, is most memorable, drives consumers to purchase, and more.Find the right audio
Everyone loves the person who brings confident, meaningful perspective to business decisions. Easily compare audio assets across the largest datasets — against historical performance, industry benchmarks, key attributes and more — and be the expert who guides clients toward the best results.See where your audio stands
Everyone’s got an opinion on audio; no one has the time or money to waste figuring out whose is right. Eliminate the guesswork. Test assets before they launch and see how they stack up — powered by Machine Listening and Learning™ and live panel response. Manage it all in one place and make the right decision quickly and easily.Experience the platform
*Source: Nielsen Catalina
"Despite each 30-second commercial costing upwards of $5 million, on par with recent years, there was a lot of mediocrity." If you believe certain narratives in the media, you might think that creative is getting a little knocked around these days.
If you’re playing along with the periodic release of Super Bowl ads in the lead up to the big game, you may have noticed a small trend: a few of them are clearly counting on the power of audio for their success.
On this episode of The Sonic Truth podcast, David Horowitz, ECD at creative agency Mekanism, joins our host Scott Klass, VP Marketing at Veritonic, to dive deep on the mechanics of audio for a client whose audio signature many of you have heard.