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Who can keep up with the frenetic pace at which sound and technology are changing the way we live, and the way we do business? We can.

Say hello to The Soundbite from Veritonic.

Each monthly edition will bring together a smattering of trending news, new intelligence, partner content and new developments over here at Veritonic HQ, to keep you up-to-speed on all things audio marketing and technology.

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Highlights from the latest Soundbite

The Soundbite

Why Doesn't Your Ad Have A Female Voiceover? It Should.

While only a few of the ads tested used a female voice in a primary role, those ads performed off the charts... a compelling reason for auto advertisers to rethink who they cast in commercials. More great insight from Westwood One’s Pierre Bouvard.

The Soundbite

Pandora’s Claire Fanning on Audio Creative Testing

As vice president of ad innovation strategy, Claire Fanning understands that she has to continually prove the value of what Pandora does with data, including pre-market creative testing. "We recommend that every brand evaluates this within the confines of their own measurement plan — and they're really defining that upfront — so they're understanding what decisions they're making from both the media and creative standpoint, and what optimization opportunities might be available along the way."

The Soundbite

Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice

It’s gone from an experiment to something... they need to invest in to make sure they are discoverable and relevant in the next five years... It’s about having your customers interact with you in a way that’s going to make them more loyal to your product.

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