Who can keep up with the frenetic pace at which sound and technology are changing the way we live, and the way we do business? We can.
Say hello to The Soundbite from Veritonic.
Each monthly edition will bring together a smattering of trending news, new intelligence, partner content and new developments over here at Veritonic HQ, to keep you up-to-speed on all things audio marketing and technology.
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The podcast is everyone’s favorite medium these days, and the numbers prove it: podcast revenues topped $314 million in 2017 (IAB). But "lack of independent third-party measurement has been keeping many major national brands on the sidelines..."
This great podcast deconstructs some of the most impactful audio logos in history and how the brain interprets them. Featuring our own Scott Simonelli and Walter Werzowa, founder of Musikvergnuegen and creator of the Intel audio logo!
With 160 million people streaming audio weekly, the prospect of brands engaging each of those listeners with the most targeted message is simply too great an opportunity to squander. We’re proud to provide the testing platform for Pandora’s new ad products around personalization to help them determine just how powerful customized audio ads can be.