Who can keep up with the frenetic pace at which sound and technology are changing the way we live, and the way we do business? We can.
Say hello to The Soundbite from Veritonic.
Each monthly edition will bring together a smattering of trending news, new intelligence, partner content and new developments over here at Veritonic HQ, to keep you up-to-speed on all things audio marketing and technology.
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The Katz Radio Group has uncovered new evidence that it says affirms radio’s ability to speak to and influence the crucial swing voters in the very important upcoming November 6 election. Swing voters found the audio spot to be 9 percent more inspiring than the TV spot.
People are adopting smart speakers faster than they adopted smartphones in a similar, early phase of their existence in the US... everything — from the way people consume media to the technology that facilitates it — points toward our present and future being about sound.
We’re proud to once again feature in Pandora’s amazingly insightful audio guide, talking about how they tested 200 unique voices on the Veritonic platform to determine which of them were most effective in an audio ad for a given client.