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FEATURED BLOG

Unlocking the Future of Podcasting: Empowering Creators to Optimize Video Podcasts

For years, podcasts were primarily an audio-first experience. However, with the rise of platforms like YouTube and an increasing demand for more immersive, multi-sensory content,...

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FEATURED BLOG

The Audio Advantage: Elevating Brand Experience Through Sound

As marketers, agencies, and brands strive to connect with their audiences, understanding the impact of sound is crucial. To shed light on this important aspect,...

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FEATURED BLOG

Why Brands Should Embrace Podcast Advertising This Holiday Season

As the holiday season approaches, brands are gearing up for a surge in consumer spending. If you're looking for a fresh and effective way to...

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FEATURED BLOG

Why B2B Marketers Ought to Be Bullish on Podcast Advertising

In B2B SaaS, the value of top-of-funnel and offline advertising is well-established in consumer brands like CPG, pharmaceuticals, and hospitality. However, it’s often underutilized in...

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FEATURED BLOG

Political Audiences Want to Hear from Brands

As a brand, you have a wide array of marketing channels at your disposal to reach voters in the United States, including video, display, and...

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FEATURED BLOG

Brands – Feeling Uncertain about the Efficacy of your Media Mix?

An analysis of recent feedback from more than 1,000 individuals employed at brands across the U.S. revealed that 66% of their Senior Management teams have...

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Clear Search
Feb 11, 2025 | Marketing

How Agencies Can Use Audio Creative Testing to Elevate Brand Campaigns

With podcast and audio advertising becoming a core part of many brands’ media strategies, agencies have a unique opportunity to help their clients stand out in a growing but increasingly...

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Feb 4, 2025 | Marketing

Breaking Through the Noise: Why Audio Ad Creative Matters More Than Ever

Audio has the power to captivate, connect, and convert like no other medium. As a brand working with a creative agency, you know how essential it is to craft audio...

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Jan 15, 2025 | Marketing

Making Your Audio Campaigns Resonate: The Perfect Blend of Creativity and Data

Audio has the power to captivate, connect, and convert like no other medium. As a brand working with a creative agency, you know how essential it is to craft audio...

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Dec 18, 2024 | Marketing

2025 Trends in Podcasting: The Rise of AI-Driven Personalization

As we approach the end of 2024 and look to the future of podcasting, one thing is clear: the industry is evolving at a rapid pace. For 2025, we predict...

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Dec 3, 2024 | Marketing

Unlocking the Future of Podcasting: Empowering Creators to Optimize Video Podcasts

For years, podcasts were primarily an audio-first experience. However, with the rise of platforms like YouTube and an increasing demand for more immersive, multi-sensory content, video podcasts have taken center...

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Nov 5, 2024 | Marketing

Why Every Marketer Using Audio Should Leverage Brand Lift Studies

As the popularity of audio content—such as podcasts, streaming radio, and audio ads—continues to soar, marketers are increasingly incorporating audio into their marketing strategies. However, simply using audio isn’t enough;...

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Oct 15, 2024 | Marketing

The Audio Advantage: Elevating Brand Experience Through Sound

As marketers, agencies, and brands strive to connect with their audiences, understanding the impact of sound is crucial. To shed light on this important aspect, we surveyed hundreds of podcast...

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Oct 4, 2024 | Marketing

The Importance of Optimizing Podcast & Streaming Ads for Your Target Audience

Podcasts and streaming audio platforms have become a cornerstone of modern media consumption, attracting millions of dedicated listeners. This growth presents a unique opportunity for advertisers to connect with audiences...

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Sep 23, 2024 | Marketing

The Power of Sonic Branding in the 2025 Omnichannel Marketing Landscape

Brands are constantly seeking innovative ways to stand out and create memorable connections with their audiences. While visual branding has long been a cornerstone of marketing strategies, the significance of...

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