About Us - Veritonic

World-renowned brands, agencies, publishers, and platforms rely on our comprehensive audio analytics and research platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign.

Whether you’re orchestrating audio ads, podcast ads, audio logos, audio clips, long form content or app and functional sounds, we can provide an endless stream of data and insights spanning from competitive intelligence to full funnel campaign measurement.

The insights gleaned from our unparalleled platform enable clients to build confidence in their audio investments, mitigate risks through optimization, and increase ROI as they deploy compelling audio experiences to their target audiences.

What Sets Us Apart

Audio First

Uniquely focused on measuring audio

Multi-National

Compliant with privacy policies around the world, including GDPR

Full-Funnel

Measure Brand Lift and Attribution at the same time, using the same pixel

Multi-Channel

Built from the ground up to track your campaigns wherever they go

Independent

True 3rd party measurement, trusted by marketers around the globe

Powering the Audio Strategies of…

Veritonic has been a great partner in helping us craft customized studies for clients across a range of categories. We’ve worked with Veritonic to study brand lift and copy resonance and have relied on Veritonic for their insights and expertise in conveying information to clients regarding campaign performance. We have had a front row seat as Veritonic team members field questions about methodology, interpretation of data, next steps and process with diplomacy and patience. Veritonic has been a terrific partner in winning a renewing key clients and we’ll continue to rely on the partnership.

Scott Davis, SVP, NPR Corporate Sponsorship
Our partnership with Veritonic has been nothing short of fantastic. And, our clients that have also worked with Veritonic on brand lift and attribution feel the same way. Veritonic's data is robust and super insightful, their client-facing reports and dashboards are comprehensive yet easy to use, and their customer support at all levels within their larger team is bar none the best in the podcast industry. I'm constantly looking for ways to partner with Veritonic further — whether you're an agency, brand or publisher/network, I'd highly suggest you do the same.

Chris Bowlby, Head of Brand Partnerships, AdvertiseCast
We remain committed to working with the industry’s most credible and transparent providers of audio campaign performance data. We are pleased to be partnering with Veritonic, who shares our mission of furthering the growth of the audio landscape through insightful and actionable data and analytics.

Erica Tong, Chief Operating Officer of Audioboom
Veritonic shares our passion for driving the audio industry forward, and we are thrilled to be leveraging their robust and independent attribution and brand lift measurement, Veritonic’s indispensable data and analytics will enable our sponsors to understand the performance and ROI of their audio in a more comprehensive and holistic manner than ever before.

Gina Garrubbo, President & CEO of National Public Media, the sponsorship subsidiary of NPR
Veritonic’s end-to-end measurement and analytics capabilities will allow us to gain actionable insights that further the ROI on our client’s advertising dollars. This holistic picture of how our client’s audio is performing and the actions it’s driving enables us to truly understand, optimize, and maximize the performance and ROI of our podcast advertising.

Rob Ranieri, Co-founder and CEO of Ranieri & Co
Katz Digital’s partnership with Veritonic has provided us with solid evidence that digital audio works and directly influences consumer’s decisions. Veritonic is an Audio Attribution leader, and when using Veritonic on our campaigns, we are able to accurately measure the impact of audio ads on our streaming and podcasting offerings. This collaboration has only served to strengthen our confidence in the power of Audio advertising and its ability to drive results.

Scott Porretti, President, Katz Digital
The pioneering data and insight within the Veritonic platform will allow us to harness the tremendous power of audio in an efficient and impactful manner. As a brand that was born on the water, we know the power that it has to awaken all of our senses. By combining data-driven insights and artistic creation, we have been able to create a Sonic ID that is both unique and ownable, and ultimately speaks to our consumers love of the water.

James Mackenzie, Global Brand Director at Sperry
We knew we wanted to create and bring the most compelling and engaging audio ad to market. With positive pre-market testing results from the Veritonic platform, Sport Clips, in partnership with Play Audio Agency, used the actionable recommendations and data to successfully bring our MVP Haircut Experience to life.

Danielle Linden, Sport Clips’ Sr. Director of Marketing,
It's exciting to work with organizations like Sport Clips that allow you to push the boundaries of creative audio production. Focusing on a future-forward audio trend like ASMR and having the ability to pre-test with Veritonic allows us to back our creative strategy with science to ensure we can provide the best sound solutions.

Dan Carruthers, Owner and CEO of Play Audio Agency
Veritonic shares our commitment to arming brands and agencies with actionable and insightful audio performance data. Our partnership is an important step for the open ecosystem of podcasting as we continue to work together to provide independent measurement insights to prove the effectiveness and efficiency of podcasting as a marketing channel.

Kevin McCaul, Global Head of Ad Operations at Acast
Veritonic’s unprecedented audio Brand Lift and Attribution capabilities provide end-to-end measurement and analytics that will allow us to gain actionable insights that are indispensable in creating and maintaining a high-return audio strategy. This data is critical in our efforts to help brands meaningfully connect with their audiences through the intimate and personal nature of audio advertising.

Esther Mason, Commercial Director, AudioPlus
We tested everything except the music because we never knew you could. Having relied solely on our agency for audio selection, Veritonic has provided us a platform that quickly and easily confirms the impact our music choices have on our target audience in a way we've never seen before!”

Warren Johnson, Vice President of Marketing, Burlington
Audio has this visceral ability to connect with us as humans on an emotional level and can be a phenomenal driver of impact from a branding and advertising perspective.

James Clarke, Senior Director of Digital & Social, PepsiCo
We could not be more pleased to benefit from equal measures of art and science – deep science and analytics made the process much more objective, and, of course, there was plenty of great art to pull it through.

Sharon DeBacco, VP Product Promotion & Communication, Ironwood Pharmaceuticals
We saved time and money, by finding audio that was tailored to fit the preferences of our very specific target audience. Now we’re using Veritonic to analyze all our music.

Vicki Isip, VP of Marketing, Ghiradelli
We are pleased to appoint Veritonic as a preferred Brand Lift partner. The most recent study findings — which include a 170% lift in favorability — meaningfully furthered the advertisers' confidence in audio as a highly effective channel for reaching their desired audience with the right message, in the right location, at the right time.

Scott Porretti, President of Katz Digital Audio
We are pleased to partner with Veritonic to offer this mission-critical data to our 700+ clients all over the world. Veritonic shares our mission of helping brands and agencies that are leveraging audio to understand the impact of their campaigns and gain actionable insights for future campaign planning.

Tom McKay, Head of Product & Strategy at Octave
Sound and song are among the most powerful memory triggers we have.

Bruce Henderson, Chief Creative Officer, SmileDirectClub
Having these scores is making us a lot smarter about creating audio creative that sells.”

Pierre Bouvard, Chief Insights Officer, Westwood One