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FEATURED BLOG

Unlocking the Future of Podcasting: Empowering Creators to Optimize Video Podcasts

For years, podcasts were primarily an audio-first experience. However, with the rise of platforms like YouTube and an increasing demand for more immersive, multi-sensory content,...

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FEATURED BLOG

The Audio Advantage: Elevating Brand Experience Through Sound

As marketers, agencies, and brands strive to connect with their audiences, understanding the impact of sound is crucial. To shed light on this important aspect,...

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FEATURED BLOG

Why Brands Should Embrace Podcast Advertising This Holiday Season

As the holiday season approaches, brands are gearing up for a surge in consumer spending. If you're looking for a fresh and effective way to...

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FEATURED BLOG

Why B2B Marketers Ought to Be Bullish on Podcast Advertising

In B2B SaaS, the value of top-of-funnel and offline advertising is well-established in consumer brands like CPG, pharmaceuticals, and hospitality. However, it’s often underutilized in...

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FEATURED BLOG

Political Audiences Want to Hear from Brands

As a brand, you have a wide array of marketing channels at your disposal to reach voters in the United States, including video, display, and...

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FEATURED BLOG

Brands – Feeling Uncertain about the Efficacy of your Media Mix?

An analysis of recent feedback from more than 1,000 individuals employed at brands across the U.S. revealed that 66% of their Senior Management teams have...

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Clear Search
Nov 8, 2023 | Kristin Charron

Can Your Audio Attribution Solution Do That?

Our promise to you - unprecedented flexibility & granularity for measuring your audio campaigns.

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Oct 31, 2023 | Kristin Charron

Writing A Blog About the Scariest Thing We Can Think of This Halloween…Wasted Ad Dollars 😲

In the spirit of all things Halloween, we've shifted our focus to one of the scariest things we can think of...wasted advertising dollars.

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Oct 16, 2023 | Kristin Charron

Baked-In Ads? We Can Measure That

At Veritonic, we understand the importance of being able to measure audio - all kinds of audio - in a way that is as seamless and digestible as other channels....

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Sep 26, 2023 | Kristin Charron

Unlocking the Power of Audio Ads for a Profitable 2023 Holiday Season

The holiday season is approaching, and if you're looking to make a lasting impression on your target audience, audio and podcast advertising is the perfect gift for your marketing strategy....

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Sep 20, 2023 | Kristin Charron

Brand Lift: Sound Measurement for Audio Campaigns

In the world of advertising, staying ahead of the curve is key to success. With the rise of audio and podcast advertising, brands are increasingly turning to audio campaigns to...

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Sep 6, 2023 | Kristin Charron

Brands – Feeling Uncertain about the Efficacy of your Media Mix?

An analysis of recent feedback from more than 1,000 individuals employed at brands across the U.S. revealed that 66% of their Senior Management teams have challenged the efficacy of their...

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Aug 28, 2023 | Kristin Charron

Feeling Uncertain About Your Audience Engagement?

An analysis of recent feedback from more than 1,000 individuals employed at brands across the U.S. revealed that 14% are uncertain about whether their current media spend mix effectively engages...

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Jul 25, 2023 | Kristin Charron

A Global Look at Programmatic Ad Creative Trends

Programmatic ad buying is continuing to grow year over year, with a whopping 8% of total podcast ad spend last year being attributed to programmatic, according to the IAB. Alongside...

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Jul 11, 2023 | Kristin Charron

So You’re Starting a Branded Podcast – Now What?

As you are probably aware if you are reading this - branded podcasts are an incredibly effective vehicle for telling a brand’s story and increasing its reach.  Similar to the...

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