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FEATURED Press Release

Veritonic Unveils Pioneering Audience Insights Solution to Deliver Accurate, Scalable Podcast Demographic Data

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today the launch of its Audience Insights solution, a breakthrough offering designed to provide precise,…

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FEATURED Press Release

Veritonic Empowers Creators and Brands to Optimize Video Podcast Strategies with Advanced Audio Analysis

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today enhanced capabilities to analyze and optimize the audio performance of video podcasts. As platforms…

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FEATURED Press Release

Veritonic Empowers the Future of Audio Branding; Provides Brands with Extensive Data for Branded Podcasts

The Veritonic platform delivers brands an unrivaled level of holistic data and analytics meticulously designed to aid in the creation and optimization of branded podcast…

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FEATURED News

How TD Bank connects customer experience with sound

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is…

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FEATURED News

Veritonic announced the launch of Brand Lift Pulse

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today a new tier of their Brand Lift solution, Brand Lift Pulse. The self-serve solution…

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FEATURED News

Where new listeners start? New YouTube study

YouTube could be great at finding new listeners for your podcast, according to a study into podcast consumption on YouTube from Veritonic. 65% of people…

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FEATURED Press Release

Sperry Selects Veritonic for Audio Creative Testing

Veritonic, the industry's comprehensive audio research and analytics platform, announced today that Sperry has selected the Veritonic platform to make data-backed decisions around the audio…

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FEATURED Press Release

Veritonic Empowers Brands with Unprecedented Measurement of Audio and Podcast Consumption on YouTube, Unleashing Unrivaled Data

Now, agencies and brands can precisely measure the impact of traffic originating from YouTube, as well as podcast and streaming audio channels. This expansion solidifies…

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FEATURED Press Release

Veritonic Expands Audio Campaign Performance Capabilities to Provide Unprecedented Brand Lift Data

Veritonic announced the addition of brand lift to its robust campaign reporting capabilities. The addition of brand lift provides users with a comprehensive view of…

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FEATURED Press Release

NPR Selects Veritonic for Brand Lift and Attribution

NPR Will Utilize Veritonic's Built-For-Audio Brand Lift and Attribution Solutions to provide unparalleled Campaign Performance Data to their Brand and Agency Partners.

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News | May 23, 2022

Working Out What Works” with Damian Scragg of Veritonic VoiceWorks: Sound Business Podcast

In this episode of Sound Business; Jim Salveson talks to Damian Scragg of Veritonic, a company taking the guesswork out of audio production. Damian talks…

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News | May 18, 2022

Audio Logos Deepen the Brand-to-Consumer Connection — Now More than Ever

Audio is fertile ground for connecting with consumers. Podcasts, for example, represent a fast-growing front in audio marketing, creating an opportunity to connect with listeners…

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News | May 17, 2022

State of Audio – The Disruptors

We've asked Veritonic, the Audio research and analytics experts, to offer some recommendations for how to test and adjust your creative for maximum impact. The…

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News | May 10, 2022

IAB Digital Audio Measurement Guide 2022

The Guide offers a menu of existing measurement solutions and standardized metrics that enables buyers and brands to better understand how and whether their campaigns…

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Press Release | May 5, 2022

Veritonic Launches Audio-First Attribution Solution to Measure Ad Performance Across Apps, Hosting Platforms, and Listening Devices

A key component of Veritonic's audio research and analytics platform, Attribution helps advertisers better understand the impact of their audio creative and gain actionable insights…

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News | April 8, 2022

Are jingles ready to make a comeback?

In a survey by audio research platform Veritonic, Ace Hardware's jingle, "ACE is the place with the helpful hardware folks," was the only tune by…

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News | March 24, 2022

Survey Shows KFC Is Top QSR Brand In Audio Resonance

Four of the top 10 brands based on U.S. consumers' perceptions and recall of "sonic logos" are quick-serve restaurants, according to a survey by audio…

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News | March 24, 2022

AdAge: The Top 10 Brand Audio Logos Ranked by Effectiveness

The logos are ranked based on how successfully brands could get 2,800 panelists to recall the ad, associate it with the brand and resonate with…

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Press Release | March 24, 2022

Veritonic’s 2022 Audio Logo Index Reinforces the Powerful Role that Audio Plays in Marketing

The Index measures and ranks the audio logos of nearly 90 brands that are successfully leveraging the medium to engage their audiences, increase their reach,…

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