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FEATURED Press Release

Veritonic Empowers the Future of Audio Branding; Provides Brands with Extensive Data for Branded Podcasts

The Veritonic platform delivers brands an unrivaled level of holistic data and analytics meticulously designed to aid in the creation and optimization of branded podcast…

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How TD Bank connects customer experience with sound

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is…

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Veritonic announced the launch of Brand Lift Pulse

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today a new tier of their Brand Lift solution, Brand Lift Pulse. The self-serve solution…

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Where new listeners start? New YouTube study

YouTube could be great at finding new listeners for your podcast, according to a study into podcast consumption on YouTube from Veritonic. 65% of people…

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Sperry Selects Veritonic for Audio Creative Testing

Veritonic, the industry's comprehensive audio research and analytics platform, announced today that Sperry has selected the Veritonic platform to make data-backed decisions around the audio…

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FEATURED Press Release

Veritonic Empowers Brands with Unprecedented Measurement of Audio and Podcast Consumption on YouTube, Unleashing Unrivaled Data

Now, agencies and brands can precisely measure the impact of traffic originating from YouTube, as well as podcast and streaming audio channels. This expansion solidifies…

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Veritonic Expands Audio Campaign Performance Capabilities to Provide Unprecedented Brand Lift Data

Veritonic announced the addition of brand lift to its robust campaign reporting capabilities. The addition of brand lift provides users with a comprehensive view of…

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NPR Selects Veritonic for Brand Lift and Attribution

NPR Will Utilize Veritonic's Built-For-Audio Brand Lift and Attribution Solutions to provide unparalleled Campaign Performance Data to their Brand and Agency Partners.

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News | June 9, 2023

Ad-Skipping Not A Big Threat To Politicians Using Podcast Ads According To Survey.

Political advertising for the 2024 election cycle is already pacing ahead of what was spent four years ago, and podcasters have a good story to…

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News | June 9, 2023

Study: The Power of Podcasting for Political Advertising

Election season is just around the corner and Veritonic deciphered the most powerful mediums for political advertising this year. It's imperative that political candidates consider…

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News | May 24, 2023

Audio Is Heating Up For Summer, How Does Radio Fit?

As summer kicks off, audio consumption habits are on the rise, and a new study from Veritonic forecasts a big season for podcasts and streaming…

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News | May 23, 2023

Survey Shows Audio Provides Soundtrack For Summertime Activities.

With Memorial Day weekend heralding the unofficial start of summer, Americans are venturing into the great outdoors for a wide range of activities.

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News | May 23, 2023

Summertime audio consumption set to rise (Veritonic)

Audio analytics and research company Veritonic surveyed 598 18+ individuals in April, all of whom listen to streaming audio and podcasting at least monthly.

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News | May 23, 2023

Survey: Podcasts Listening Grows During Summer

Advertising research and analytics provider, Veritonic, conducted the study, surveying 600 individuals aged 18 and above.

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News | May 16, 2023

Advertisers and audiences refute the idea that podcasts are on the wane

Last year, podcast ad revenues increased 26%, twice the rate of the internet ad market. This year the audience hit an all-time high.

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News | May 4, 2023

Podcast Advertising Trends and MythBusters – Separating Fact from Fiction

Listeners and brands alike are recognizing that no other medium is quite as powerful and memorable as audio. The mobile-first, intimate medium invokes instant reactions…

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News | April 26, 2023

iHeart’s Patel: Podcasts Need To Better Address Listener Diversity And Generational Differences.

As wide-reaching as podcasts have become, there's still work to do, especially with Black, Hispanic, and generally younger audiences, iHeartMedia Executive VP of SmartAudio Intelligence…

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