New Study: What Marketers Can Do to Improve Podcast Ads

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Featured Content | Reports

Study: How to Unlock the Full Potential of Podcast Advertising

With over 135 million podcast listeners in the U.S. alone, podcasts offer brands a powerful platform to engage with a

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Featured Content | Reports

Study: Unlocking the Power of Audio Ads

New and exclusive insights on memorability, purchase intent, awareness, and frequency. If your brand is prioritizing investments in outdoor, display,

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Featured Content | Reports

The Veritonic Audio Attention Report

Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s

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Featured Content | Reports

The Podcast Advertising Efficacy Guide by Veritonic

At Veritonic, our unwavering dedication is to empower brands, agencies, and platforms in connecting with their target audiences through exceptionally

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Featured Content | Datasheets

5 Things to Consider When Running a Brand Lift Study for Audio

So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do

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Featured Content | Infographics

Podcast Consumption on YouTube

An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.

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Featured Content | Videos

Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio

You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila

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Featured Content | Case Studies

Sonic Branding Success Story: Doritos

As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the

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Featured Content | Infographics

Summer Audio Listening Trends

The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the

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Reports | December 9, 2024

Study: Consumer Feedback – What Marketers Can Do to Improve Podcast Ads

Unlock key insights from real podcast listeners to optimize your audio advertising strategy! This new and exclusive study reveals what drives listener engagement and how brands can improve podcast ad performance to maximize ROI. From aligning ads with podcast content and using compelling storytelling to the power of host endorsements and exclusive offers, we’ve gathered actionable data from consumers themselves to help you refine your approach. Download the full study to discover how you can create more relevant, impactful, and memorable podcast ads that resonate with your audience and drive results.

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Reports | November 19, 2024

Study: How to Unlock the Full Potential of Podcast Advertising

With over 135 million podcast listeners in the U.S. alone, podcasts offer brands a powerful platform to engage with a highly loyal and attentive audience. But how do you ensure your podcast ads stand out and deliver measurable results? The secret lies in optimizing your audio creative strategy. From creative testing to performance measurement, our latest study reveals why podcasts are one of the most effective channels for driving conversions and brand awareness—and how platforms like Veritonic can help you maximize the impact of your audio ads. Download the full study to learn how testing, optimization, and data-driven insights can supercharge your podcast advertising campaigns.

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Reports | October 21, 2024

Elevating Brand Experience Through Sound

Unlock the power of sound in your marketing strategy! Our groundbreaking study reveals how a brand’s sonic identity profoundly influences consumer engagement and perception. With insights drawn from hundreds of podcast listeners, discover why audio is becoming a vital tool for brands looking to enhance memorability, connection, and overall brand experience. Don't miss out on these key findings that can elevate your marketing approach.

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Reports | August 6, 2024

Study: Why Podcast Ads are Winning over TikTok, Facebook, & Instagram for Back-to-School & Holiday Deals

In response to the evolving landscape of consumer preferences and behaviors in shopping, we sought to delve deeper into the unique appeal of podcast advertising compared to other channels during crucial shopping periods like back-to-school & the holidays. Our latest study aimed to uncover never-before-seen insights into how consumers perceive and respond to podcast ads in contrast to platforms such as TikTok, Facebook, Instagram, and YouTube. We explored various facets of consumer behavior, including their timing of purchases, preferred promotional incentives like discounts and free shipping, as well as their device preferences when engaging with podcast ads—whether through smartphones or desktop computers.

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Reports | July 10, 2024

Study: Unlocking the Power of Audio Ads

New and exclusive insights on memorability, purchase intent, awareness, and frequency. If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy. At Veritonic, we firmly believe that knowledge is power. That’s why we’re dedicated to uncovering and sharing fresh insights into the potential of audio advertising. Our latest research delves deep into consumer sentiment, optimal frequency practices, the significance of audio testing, and more. In June 2024, we asked hundreds of podcast listeners across the U.S. about their perceptions of audio ads compared to other channels such as outdoor, display, video, and social media.

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Reports | May 28, 2024

Study: Lights, Camera, Audio!

Audio has a profound and undeniable power to move us as human beings, both physically and emotionally. In the realm of promoting feature films, studios and networks are entrusted with a narrow window— typically two to two-and-a-half minutes—to capture their audience, and 50% of that effort is audio. In April of 2024, we surveyed hundreds of consumers to understand just how impactful audio is as it relates to films, film trailers, soundtracks, and more. The results were nothing short of eye-opening, underscoring the increasing need for studios and production companies to invest in testing the audio that they choose to represent their films in order to increase the attractiveness, resonance, and overall experience between their target audience and their content.

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Reports | April 29, 2024

Study: The Power of Engaging Hold Music

For today’s brands and services, nothing is more important than providing consumers with a stellar experience at every touchpoint - even while waiting to engage! At Veritonic, we believe in helping our clients optimize their audio assets - regardless of what they consist of and where they’ll be used - in order to further their reach and ROI. In April of 2024, we asked hundreds of podcast listeners about their experiences while being on hold with a brand/service, and how the presence of audio (or lack thereof) impacted that experience and their perception of that brand/service.

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Reports | March 25, 2024

The Podcast Advertising Efficacy Guide by Veritonic

At Veritonic, our unwavering dedication is to empower brands, agencies, and platforms in connecting with their target audiences through exceptionally impactful and resonant audio creative. With the ever-increasing popularity of podcast ads, we set out to uncover actionable and unique insight into the perception of [and best practices for] podcast ads, including targeting, brand familiarity, creative composition, promoting podcasts, and more.

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