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Featured Content | Reports

Study: How to Unlock the Full Potential of Podcast Advertising

With over 135 million podcast listeners in the U.S. alone, podcasts offer brands a powerful platform to engage with a

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Featured Content | Reports

Study: Unlocking the Power of Audio Ads

New and exclusive insights on memorability, purchase intent, awareness, and frequency. If your brand is prioritizing investments in outdoor, display,

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Featured Content | Reports

The Veritonic Audio Attention Report

Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s

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Featured Content | Reports

The Podcast Advertising Efficacy Guide by Veritonic

At Veritonic, our unwavering dedication is to empower brands, agencies, and platforms in connecting with their target audiences through exceptionally

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Featured Content | Datasheets

5 Things to Consider When Running a Brand Lift Study for Audio

So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do

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Featured Content | Infographics

Podcast Consumption on YouTube

An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.

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Featured Content | Videos

Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio

You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila

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Featured Content | Case Studies

Sonic Branding Success Story: Doritos

As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the

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Featured Content | Infographics

Summer Audio Listening Trends

The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the

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Videos | April 23, 2020

How is the public responding to the new era of audio ads? Look at the data.

When it comes to the economic impact of the COVID-19 crisis, repercussions across the ad world are arguably some of the most visible...and audible. Knowing that now is not really the time for a hard sell, advertisers around the globe are modifying their messaging and creating new campaigns that are about helping, which means, of course, they're also about branding...

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Podcasts | April 22, 2020

Audio Storytelling With Jo Piazza

Jo Piazza is a best selling author, journalist, and (why we're most excited to have her), a multi-podcast host. Jo saw the opportunity in audio, its ability to reach a diverse and curious audience, and decided to go all in.

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Podcasts | April 9, 2020

Hearing What Works: Audio Attribution Pt. 1

In an increasingly-complex media landscape, figuring out which stops along the customer journey signal advertising success has never been more challenging� or more critical. The art and science of attribution is the solution. In part 1 of our two-part series on the subject, LeadsRx co-founder AJ Brown sits down with Veritonic���s Scott Simonelli to discuss what makes it really work for brands, particularly in radio.

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Podcasts | February 11, 2020

How Vox Created Its Podcast Business� The Sonic Truth Ep. 19

Evan Lang, VP & GM of Audio at Vox Media, was approached internally and asked how to turn podcasting into a real business at the company. After just two years, they've seen real success with shows The Weeds, The Ezra Klein Show, Today, Explained, and Recode Decode. Listen as he shares Vox's approach.

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Podcasts | January 23, 2020

Going Off Script With SeatGeek� The Sonic Truth Ep. 18

We're kicking off the 3rd season of The Sonic Truth with Ian Borthwick from SeatGeek! Listen in to learn about SeatGeek's unique approach to podcast advertising and how much influencer marketing has played a part.

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Podcasts | December 11, 2019

Podcasting Through the Eyes of Art19 � The Sonic Truth Ep. 17

CEO of Art19, Korri Kolesa, sits down with Scott Simonelli to discuss how Art19 became a leader in podcast distribution, ad serving, and audience measurement on the latest episode of The Sonic Truth.

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Podcasts | November 21, 2019

Differentiation Through Sound: Radio, The Sonic Truth Ep. 16

Alpha Media's Head of Content, Phil Becker, sits down with Scott Simonelli to discuss Alpha's unique approach to sonic branding and how he plans to ensure its 100+ radio stations will excel in the digital age.

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Podcasts | November 14, 2019

Tales of Turbulence and Other Sonic Branding Stories, The Sonic Truth Ep. 15

A few years ago on a turbulent flight, Steve Milton heard a noise he associated with entering the "gates of hell." It was actually the sound from the cockpit to signal he had reached cruising altitude. Milton wondered who made the decision to use that sound, and more importantly, why. Today, Steve Milton runs Listen, a successful branding agency servicing all kinds of clients ranging from Tinder to Microsoft.

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