Accurate & Scalable Podcast Demographic Data

Understanding your podcast audience has never been easier—or more accurate. Our Audience Insights solution provides you with precise, scalable, and cost-effective demographic data, ensuring you can make more informed content and advertising decisions. By leveraging advanced device graph technology and self-reported listener data, our solution offers a multi-source approach to audience analysis—eliminating the limitations of traditional methods that are often unreliable, costly, or incomplete.

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Maximize Your Audio ROI

Purpose-built for audio, our intuitive UI includes a wide range of filtering and segmentation parameters that meaningfully simplifies and streamlines the process of setting up a brand lift study. Additionally, our brand lift studies can be run for target audiences of any size, measuring both controlled and organic exposure across broadcast radio, streaming audio, podcasts and more.

Quantify Impact with Brand Lift

Brand lift studies provide you with the insight you need to understand how each dollar you spend is having impact, with metrics including awareness, favorability, intent, and recall, allowing you to make informed optimization decisions around every element of your current & future audio campaigns. Founded on years of meticulously aggregated and analyzed data, our platform provides the only Brand Lift solution in the industry inclusive of lift benchmarks across an array of measurement categories including Awareness, Favorability, and Intent, ensuring a robust and up-to-date assessment of campaign impact.

Cross-Podcast Measurement

Veritonic's Attribution solution enables cross-podcast listenership measurement, allowing you to track and analyze listener behavior across a vast array of podcasts and platforms. This data enables you to understand where your unique audiences are listening, and where there is cross-listenership overlap. With this knowledge, you can ensure that you are not wasting campaign dollars advertising to the same audiences across an array of podcasts and platforms, and instead, invest those dollars in reaching new audiences.

Second-by-Second Engagement Data

Unpack your impact with our proprietary second-by-second engagement data which allows you to understand the most powerful & resonating components of your audio creative including which words elicit engagement, where brand mentions influence listeners, where the inclusion of music resonates, and more.

Identify, Search, & Score Long Form Content

Our proprietary Long-Form Content Analysis solution works for both audio (podcasts & audiobooks) and video (news, live TV, video games, films, YouTube programming) content. This cutting-edge solution empowers you to unlock the full potential of your long-form audio and video content via the continuous optimization of your programming and unparalleled insights into what truly resonates with your audiences.

What our Customers are Saying

Veritonic has been a great partner in helping us craft customized studies for clients across a range of categories. We’ve worked with Veritonic to study brand lift and copy resonance and have relied on Veritonic for their insights and expertise in conveying information to clients regarding campaign performance. We have had a front row seat as Veritonic team members field questions about methodology, interpretation of data, next steps and process with diplomacy and patience. Veritonic has been a terrific partner in winning a renewing key clients and we’ll continue to rely on the partnership.

Scott Davis, SVP, NPR Corporate Sponsorship
Our partnership with Veritonic has been nothing short of fantastic. And, our clients that have also worked with Veritonic on brand lift and attribution feel the same way. Veritonic's data is robust and super insightful, their client-facing reports and dashboards are comprehensive yet easy to use, and their customer support at all levels within their larger team is bar none the best in the podcast industry. I'm constantly looking for ways to partner with Veritonic further — whether you're an agency, brand or publisher/network, I'd highly suggest you do the same.

Chris Bowlby, Head of Brand Partnerships, AdvertiseCast
We are pleased to partner with Veritonic to offer this mission-critical data to our 700+ clients all over the world. Veritonic shares our mission of helping brands and agencies that are leveraging audio to understand the impact of their campaigns and gain actionable insights for future campaign planning.

Tom McKay, Head of Product & Strategy at Octave
Veritonic shares our passion for driving the audio industry forward, and we are thrilled to be leveraging their robust and independent attribution and brand lift measurement, Veritonic’s indispensable data and analytics will enable our sponsors to understand the performance and ROI of their audio in a more comprehensive and holistic manner than ever before.

Gina Garrubbo, President & CEO of National Public Media, the sponsorship subsidiary of NPR
Veritonic’s end-to-end measurement and analytics capabilities will allow us to gain actionable insights that further the ROI on our client’s advertising dollars. This holistic picture of how our client’s audio is performing and the actions it’s driving enables us to truly understand, optimize, and maximize the performance and ROI of our podcast advertising.

Rob Ranieri, Co-founder and CEO of Ranieri & Co
Katz Digital’s partnership with Veritonic has provided us with solid evidence that digital audio works and directly influences consumer’s decisions. Veritonic is an Audio Attribution leader, and when using Veritonic on our campaigns, we are able to accurately measure the impact of audio ads on our streaming and podcasting offerings. This collaboration has only served to strengthen our confidence in the power of Audio advertising and its ability to drive results.

Scott Porretti, President, Katz Digital
We knew we wanted to create and bring the most compelling and engaging audio ad to market. With positive pre-market testing results from the Veritonic platform, Sport Clips, in partnership with Play Audio Agency, used the actionable recommendations and data to successfully bring our MVP Haircut Experience to life.

Danielle Linden, Sport Clips’ Sr. Director of Marketing,
The pioneering data and insight within the Veritonic platform will allow us to harness the tremendous power of audio in an efficient and impactful manner. As a brand that was born on the water, we know the power that it has to awaken all of our senses. By combining data-driven insights and artistic creation, we have been able to create a Sonic ID that is both unique and ownable, and ultimately speaks to our consumers love of the water.

James Mackenzie, Global Brand Director at Sperry
It's exciting to work with organizations like Sport Clips that allow you to push the boundaries of creative audio production. Focusing on a future-forward audio trend like ASMR and having the ability to pre-test with Veritonic allows us to back our creative strategy with science to ensure we can provide the best sound solutions.

Dan Carruthers, Owner and CEO of Play Audio Agency