From podcasts, to sonic branding, streaming to smart speakers, audio has been, and continues to be, one of the best ways to establish lifelong, loyal customers. With the sector continuing to grow and the massive opportunity for marketers now firmly established, what can they do now to bring order to the chaos and ensure they don't squander the opportunity? How are brands using sound to connect to their audiences in new and exciting ways?
Panel/Presentation: Making Sonic Waves
Including: Scott Simonelli, VERITONIC; Clare Chapman, ESSENCE; Katie Bowden, GLOBAL; Lucinda Southern, DIGIDAY
September 15, 2020 3:45 PM London
Join the conversation as we look at combining audio technologies and targeted media to deliver campaign messaging that motivates voters. We'll discuss how audio enables agile response to rapidly evolving conditions and a nation hungry for authentic communication.
Panel/Presentation: Connecting with Voters In a Crisis
Including: Damian Scragg, Veritonic; William Agush, Adsonica; Shane D'Aprile, Campaigns & Elections; Jeanna Isham, Dreamr Productions; Wayne Page
April 22, 2020 11:00AM Virtual
When it comes to the economic impact of the COVID-19 crisis, repercussions across the ad world are arguably some of the most visible...and audible. Knowing that now is not really the time for a hard sell, advertisers around the globe are modifying their messaging and creating new campaigns that are about helping, which means, of course, they’re also about branding. Spots range from simple “we’re here for you” sentiments to descriptions of programs built to provide aid. While the strategy is clearly important and logical, how is the public really reacting to these spots? Which are hitting the right notes of authenticity, trust, positivity, and more? In this examination of the new world of messaging in audio, Veritonic GM of international Damian Scragg presents new data that puts evidence behind the supposition that is currently permeating the market.
Panel/Presentation: How is the public responding to the new era of audio ads? Look at the data.
Including: Damian Scragg, Veritonic
April 16, 2020 12:00PM Virtual
Evaluating the effectiveness of audio creative, including voice, sonic brand elements, copy, and music - in streaming and radio ads, podcasts, smart speaker applications, and more.
Panel/Presentation: Damian Scragg
January 30, 2020 12:00PM Paris, France
Digital audio advertising is increasingly on the agency radar as new consumer listening habits become better known. What are advertiser and brand expectations of campaign planning, implementation, and attribution? How can podcasting claim a share of agency budgets? The RAIN Digital Agency Roundtable brings together top agency and industry executives to deep-dive into data, targeting, performance indicators, and more.
Panel/Presentation: The RAIN Digital Agency Roundtable
Including: Damian Scragg, Veritonic; Sam Crowther, A Million Ads; Howard Bareham, Trisonic; Chevy Wall, Radioworks; John Rosso, Triton Digital
November 13, 2019 2:50PM London, UK
As audio advertising increasingly uses more data and information about the consumer, this panel discusses how it is driving greater creativity across all forms of audio and how to increase effective engagement with the listening audience.
Panel/Presentation: Leveraging Audio to Create the Most Effective Sound
Including: Max De Lucia, DLMDD; Damian Scragg, Veritonic; more to come!
October 16, 2019 London, U.K.
Panel/Presentation: Full-Flight Ad Optimization -- Start with the Best Ad Creative
Including: Scott Simonelli, Veritonic
September 26, 2019 4:20 PM New York City
Panel/Presentation: Why You Need a Sonic Brand Now and How to Get One
Including: Pierre Bouvard, Westwood One; Fred Jacobs, Jacobs Media; Scott Klass, Veritonic; Stacey Schulman, Katz Media Group
September 24, 2019 2:00 PM Dallas, TX
Panel/Presentation: Elevate Your Podcast Strategy
Including: Erica Osher, NPR; Scott Simonelli, Veritonic
August 14, 2019 11:30 AM Orlando, Florida
Panel/Presentation: Sonic Branding: The Sound of Success
Including: Audrey Arbeeny, Audiobrain; Emily Binder, Beetle Moment Marketing; Scott Simonelli, Veritonic; Maikel Van der Wouden, Voice Branding
July 25, 2019 1:00 PM Newark, NJ
Panel/Presentation: Power Of The Audio Signature: Create a Strong Radio (Audio) Brand with Imaging
Including: Fred Jacobs, Jacobs Media; Scott Simonelli, Veritonic; Adam Burgess, Imaging Blueprint Ltd & Contraband Media; Chris Nicoll, IMGR UK; Ron Tarrant, ReelWorld Productions; Tammy Cole, CFNY-FM (102.1 The Edge)
May 09, 2019 3:00PM Toronto
Panel/Presentation: Does Highly-Awarded Audio Creative Sell?
Including: Pierre Bouvard, Westwood One; Scott Simonelli, Veritonic; Chris Smith, The Richards Group
April 16, 2019 3:00 PM Jersey City
Panel/Presentation: The Sonic Truth: Brand Building in the Audio Renaissance
Including: Scott Simonelli, Veritonic; Simon Valcarcel, O2; David Horowitz, Mekanism; John-Paul Hughes, Communicorp UK
March 21, 2019 11:45AM London
Panel/Presentation: The Power of Audio
Including: Lucinda Southern, Digiday; Oli Walters, audioBoom; Paul Sylvester, Bauer Media; Scott Klass, Veritonic
March 21, 2019 9:15AM London
Panel/Presentation: Innovation and Connection at the Speed of Sound
Including: Ted Florea, Forsman & Bodenfors; Lauren Nagel, Pandora; Jessica Peltz-Zatulove, MDC Ventures; Scott Simonelli, Veritonic
March 14, 2019 11:00AM Austin