Events

What is real sonic identity? Savvy brands are figuring out how to incorporate the power of sound to evoke powerful emotions and memorable impact. As we rely on smaller screens visual branding is diminishing, and audio is playing a critical role in helping consumers recognize brands and drive connection. Our panel of audio, design and marketing experts will cut through the noise and take you through the most relevant sonic opportunities for brands, including sonic logos, creative elements that impact performance, and the best examples from brands creating effective ad campaigns driven by sound.

Panel/Presentation: Audacy Insights Series

Including: Paul Suchman, Audacy; Ben Jankowski, Mastercard; Scott Simonelli, Veritonic

 May 25, 2021  1pm EST  Remote

The ongoing cultural shift toward audio -- the “audio boom” as described recently by Axios and many other entities -- was well in play long before the pandemic hit. From new podcasts launching seemingly every minute, to nearly half the US population conversing with voice assistants, to Clubhouse, we’ve clearly been experiencing what Rishad Tobaccowala calls “the colonization of the ears.” The global lockdown was only a catalyst. It is, of course, the marketer’s job to jump on the opportunity and turn listener into loyal customer. While many have tread carefully, perhaps wary of a perceived lack of good data, many other brands have gone deep and wide on audio marketing, knowing that there’s never been a more critical time to leverage the power of sound.

Panel/Presentation: What a Complete Audio Strategy Looks Like for a Brand Today

Including: Jessica Hubbard, Spotify; Lauren McGuire, Made Music Studio; Scott Simonelli, Veritonic

 May 24, 2021  1:30 PM ET  Remote

This session will explore the landscape of digitally delivered audio, which now provides advertisers the opportunity to reach on-demand consumers, at scale.

Panel/Presentation: Innovation Spotlight: Why is Audio Breaking the Mainstream?

Including: Gina Garrubbo, National Public Media; Tom Webster, Edison Research; Chris Yarusso, Publicis Media; Scott Simonelli, Veritonic; Matt Drengler, Podsights

 March 10, 2021  2:15-2:45PM  Remote

Despite an unprecedented 2020, digital audio has continued to experience exponential growth with monthly podcast listening up 16% YOY and podcast ad spending projected to hit $1B in 2021. Scott Davis (NPR Sponsorship) sits down with representatives from the agency, brand and ad tech perspectives to discuss what best practices you should know about audio marketing in 2021. Topics include: how brands are leveraging audio to elevate their media mix, the evolving landscape of podcast measurement tools and what the future holds for audio targeting in a cookie-less world.

Panel/Presentation: How to Navigate Sponsored Audio, Creative, and Attribution

Including: Scott Davis, National Public Media; Maria Micchelli Turin, Horizon Media; Andrew Eisner, Veritonic; Cassandra Laprairie, Wise

 March 03, 2021  12:50PM-1:20PM ET  Remote

Evidence abounds that marketers understood its power, leveraging audio thoughtfully, ensuring that they speak to people in the right way for the times. Some brands altered their iconic audio signatures, putting the meaning of a strong, reliable brand in a new light.

Panel/Presentation: Damian Scragg

Including: Damian Scragg, Veritonic; Theresa Vallejo, Veritonic

 March 02, 2021  9:30am  Remote

NVP and its founding corporate partner Audible will discuss the world of Audio. Join us to talk investment trends, podcasting, audience engagement, and tools for creators. Tune in for insight and predictions straight from the pros.

Including: Scott Simonelli, Veritonic; Allison Williams, NVP Labs; Darrin Bedol, Audible, Carl Scott, Players Tribune

 November 10, 2020  10AM-12PM  Virtual

We drill down into the impact of emerging technologies, artificial intelligence and data collection/analytics on the world of Music Supervision. How does emerging tech influence the creation, selection and use of music in media? We’ll highlight some of our favorite bleeding edge tech.

Panel/Presentation: AI and Data for Music & Media: A Brave New World

Including: Drew Silverstein, Co-Founder & CEO, Amper Music Inc.; Kirt Debique, CEO & CTO, SyncFloor; Paul Greco, Executive Director of Music & Audio Production, Wunderman Thompson North America; Scott Simonelli, CEO & Co-Founder, Veritonic

 October 15, 2020  Thursday, October 15, 2020, 2:00:00 PM EDT  Virtual

For several years Veritonic, a global leader in audio benchmarking, has released the Veritonic Audio Logo Index which scores and indexes the most recognisable audio brands in the USA and UK. In a world exclusive at Mumbrella Audioland Veritonic and The Studio at SCA will release the Australian Audio Logo Index. In this session, find out who Australia's strongest audio brands are, what makes them the best and how Australia ranks compared to the rest of the globe. Beaming in from the US, Scott Simonelli, Founder and CEO of Veritonic Inc will join The Studio at SCA's National Head of Creativity, Matt Dickson to unpack creativity in audio branding, best practices and world exclusive research.

Including: Matt Dickson, SCA; Scott Simonelli, Veritonic

 October 13, 2020  6:30PM EST  Virtual

As recently stated in Forbes, “In the kingdom of brand experience, audio is emerging as the next successor to the crown.” Podcasting is clearly one of its primary channels. From new formats like short-form podcasts, to intelligence that determines how ads work best for the format, brands’ opportunities to get podcasting right are only growing. Discover where things are headed in this panel featuring leaders from Axios, Megaphone, Veritonic and more.

Panel/Presentation: Creativity

Including: Matt Turck, Megaphone; Niala Boodhoo, Axios; Scott Simonelli, Veritonic

 October 07, 2020  10:30 AM  Online

As Pandora's Claire Fanning stated, "the fact that audio is critical is well-established at this point. Now, our buyers just want to know what to do." No one can argue at this point that sound is one of the primary ways brands are forging deep and lasting relationships with consumers. But as the market continues to explode, complexity on the best way to navigate it abounds. Veritonic's head of International, Damian Scragg, brings forward the insight -- and new data -- that reveals the path forward for brands.

Panel/Presentation: Masterclass

Including: Damian Scragg, Head of Veritonic Intl

 September 30, 2020  Virtual

Join the conversation as we look at combining audio technologies and targeted media to deliver campaign messaging that motivates voters. We'll discuss how audio enables agile response to rapidly evolving conditions and a nation hungry for authentic communication.

Panel/Presentation: Connecting with Voters In a Crisis

Including: Damian Scragg, Veritonic; William Agush, Adsonica; Shane D'Aprile, Campaigns & Elections; Jeanna Isham, Dreamr Productions; Wayne Page

 April 22, 2020  11:00AM  Virtual

When it comes to the economic impact of the COVID-19 crisis, repercussions across the ad world are arguably some of the most visible...and audible. Knowing that now is not really the time for a hard sell, advertisers around the globe are modifying their messaging and creating new campaigns that are about helping, which means, of course, they’re also about branding. Spots range from simple “we’re here for you” sentiments to descriptions of programs built to provide aid. While the strategy is clearly important and logical, how is the public really reacting to these spots? Which are hitting the right notes of authenticity, trust, positivity, and more? In this examination of the new world of messaging in audio, Veritonic GM of international Damian Scragg presents new data that puts evidence behind the supposition that is currently permeating the market.

Panel/Presentation: How is the public responding to the new era of audio ads? Look at the data.

Including: Damian Scragg, Veritonic

 April 16, 2020  12:00PM  Virtual

Evaluating the effectiveness of audio creative, including voice, sonic brand elements, copy, and music - in streaming and radio ads, podcasts, smart speaker applications, and more.

Panel/Presentation: Damian Scragg

 January 30, 2020  12:00PM  Paris, France

Digital audio advertising is increasingly on the agency radar as new consumer listening habits become better known. What are advertiser and brand expectations of campaign planning, implementation, and attribution? How can podcasting claim a share of agency budgets? The RAIN Digital Agency Roundtable brings together top agency and industry executives to deep-dive into data, targeting, performance indicators, and more.

Panel/Presentation: The RAIN Digital Agency Roundtable

Including: Damian Scragg, Veritonic; Sam Crowther, A Million Ads; Howard Bareham, Trisonic; Chevy Wall, Radioworks; John Rosso, Triton Digital

 November 13, 2019  2:50PM  London, UK

As audio advertising increasingly uses more data and information about the consumer, this panel discusses how it is driving greater creativity across all forms of audio and how to increase effective engagement with the listening audience.

Panel/Presentation: Leveraging Audio to Create the Most Effective Sound

Including: Max De Lucia, DLMDD; Damian Scragg, Veritonic; more to come!

 October 16, 2019  London, U.K.

Panel/Presentation: Full-Flight Ad Optimization -- Start with the Best Ad Creative

Including: Scott Simonelli, Veritonic

 September 26, 2019  4:20 PM  New York City

Panel/Presentation: Why You Need a Sonic Brand Now and How to Get One

Including: Pierre Bouvard, Westwood One; Fred Jacobs, Jacobs Media; Scott Klass, Veritonic; Stacey Schulman, Katz Media Group

 September 24, 2019  2:00 PM  Dallas, TX

Panel/Presentation: Elevate Your Podcast Strategy

Including: Erica Osher, NPR; Scott Simonelli, Veritonic

 August 14, 2019  11:30 AM  Orlando, Florida

Panel/Presentation: Sonic Branding: The Sound of Success

Including: Audrey Arbeeny, Audiobrain; Emily Binder, Beetle Moment Marketing; Scott Simonelli, Veritonic; Maikel Van der Wouden, Voice Branding

 July 25, 2019  1:00 PM  Newark, NJ

Panel/Presentation: Power Of The Audio Signature: Create a Strong Radio (Audio) Brand with Imaging

Including: Fred Jacobs, Jacobs Media; Scott Simonelli, Veritonic; Adam Burgess, Imaging Blueprint Ltd & Contraband Media; Chris Nicoll, IMGR UK; Ron Tarrant, ReelWorld Productions; Tammy Cole, CFNY-FM (102.1 The Edge)

 May 09, 2019  3:00PM  Toronto

Panel/Presentation: Does Highly-Awarded Audio Creative Sell?

Including: Pierre Bouvard, Westwood One; Scott Simonelli, Veritonic; Chris Smith, The Richards Group

 April 16, 2019  3:00 PM  Jersey City

Panel/Presentation: The Sonic Truth: Brand Building in the Audio Renaissance

Including: Scott Simonelli, Veritonic; Simon Valcarcel, O2; David Horowitz, Mekanism; John-Paul Hughes, Communicorp UK

 March 21, 2019  11:45AM  London

Panel/Presentation: The Power of Audio

Including: Lucinda Southern, Digiday; Oli Walters, audioBoom; Paul Sylvester, Bauer Media; Scott Klass, Veritonic

 March 21, 2019  9:15AM  London

Panel/Presentation: Innovation and Connection at the Speed of Sound

Including: Ted Florea, Forsman & Bodenfors; Lauren Nagel, Pandora; Jessica Peltz-Zatulove, MDC Ventures; Scott Simonelli, Veritonic

 March 14, 2019  11:00AM  Austin