Competitive Intelligence

A leading provider of essential internet infrastructure for commerce embarked on a mission to identify a new voice to embody their brand. In an effort to ensure optimal memorability and intent to take action within their target demographic - small business owners, small business decision makers, or aspiring business owners - the brand sought Veritonic Creative Measurement technology to identify an audio asset that would be a strong representation of their marketing voice and vision.

Veritonic, the industry's comprehensive audio research and analytics platform, announced today that Sperry has selected the Veritonic platform to make data-backed decisions around the audio assets that they incorporate into their multi-channel marketing mix.

In this informative and thought-provoking presentation, Hetal Patel from iHeartMedia separates the facts from the myths in terms of achieving success in the podcast space. Podcast audience growth is only achievable through advertising on other podcasts? Podcasts need to be 1M+ downloads per month to have a chance at success? Host reads are the best way to advertise on podcasts? Uncover the facts from the fiction and head into 2023 with a clear understanding of what's to come in podcasting in the year ahead.