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Veritonic Unveils Pioneering Audience Insights Solution to Deliver Accurate, Scalable Podcast Demographic Data

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Gain Confidence in your Audio Investment

Mitigate Risk Through Optimization

Increase Return with Full-Funnel Measurement

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Ground Your Audio Strategy in Actionable Data

Research Your Peers & Competitors

Hear what your competitor’s audio sounds like & see how it’s performing.

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Test & Optimize Your Audio Assets

In depth, audience-targeted analysis of audio assets including host-read or pre-recorded ads, podcasts, audio logos, and more…

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Full-Funnel Campaign Measurement

Understand the impact of your audio ads & measure their performance with state-of-the-art brand lift and attribution solutions.

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Veritonic Audio Score

The Benchmark for Audio Effectiveness

Measuring the performance of podcast ads, radio spots, streaming audio, sonic logos, and more is essential—but it’s the unified metric that brings it all together. The Veritonic Audio Score sets the standard for evaluating the impact of audio creative.

Powered by our proprietary Machine Listening and Learning (M-LAL) technology, the Audio Score leverages years of expertise analyzing audio files, mapping them to second-by-second human responses, and predicting audience reactions with unmatched precision.

Elevate your audio strategy with the metric trusted by industry leaders to drive results.

At the Center of Audio

Veritonic Announces Brand Lift Benchmarks

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Veritonic Debuts Cross-Podcast Listener Measurement

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What our Customers are Saying

Our partnership with Veritonic has been nothing short of fantastic. And, our clients that have also worked with Veritonic on brand lift and attribution feel the same way. Veritonic's data is robust and super insightful, their client-facing reports and dashboards are comprehensive yet easy to use, and their customer support at all levels within their larger team is bar none the best in the podcast industry. I'm constantly looking for ways to partner with Veritonic further — whether you're an agency, brand or publisher/network, I'd highly suggest you do the same.

Chris Bowlby, Head of Brand Partnerships, AdvertiseCast
Veritonic has been a great partner in helping us craft customized studies for clients across a range of categories. We’ve worked with Veritonic to study brand lift and copy resonance and have relied on Veritonic for their insights and expertise in conveying information to clients regarding campaign performance. We have had a front row seat as Veritonic team members field questions about methodology, interpretation of data, next steps and process with diplomacy and patience. Veritonic has been a terrific partner in winning a renewing key clients and we’ll continue to rely on the partnership.

Scott Davis, SVP, NPR Corporate Sponsorship
Katz Digital’s partnership with Veritonic has provided us with solid evidence that digital audio works and directly influences consumer’s decisions. Veritonic is an Audio Attribution leader, and when using Veritonic on our campaigns, we are able to accurately measure the impact of audio ads on our streaming and podcasting offerings. This collaboration has only served to strengthen our confidence in the power of Audio advertising and its ability to drive results.

Scott Porretti, President, Katz Digital
We knew we wanted to create and bring the most compelling and engaging audio ad to market. With positive pre-market testing results from the Veritonic platform, Sport Clips, in partnership with Play Audio Agency, used the actionable recommendations and data to successfully bring our MVP Haircut Experience to life.

Danielle Linden, Sport Clips’ Sr. Director of Marketing,
It's exciting to work with organizations like Sport Clips that allow you to push the boundaries of creative audio production. Focusing on a future-forward audio trend like ASMR and having the ability to pre-test with Veritonic allows us to back our creative strategy with science to ensure we can provide the best sound solutions.

Dan Carruthers, Owner and CEO of Play Audio Agency
Veritonic shares our commitment to arming brands and agencies with actionable and insightful audio performance data. Our partnership is an important step for the open ecosystem of podcasting as we continue to work together to provide independent measurement insights to prove the effectiveness and efficiency of podcasting as a marketing channel.

Kevin McCaul, Global Head of Ad Operations at Acast
We partner with Veritonic to more deeply understand the expected impact of the buy, as well as the actual outcome.

Claire Fanning, VP of Ad Product Strategy, Pandora
The pioneering data and insight within the Veritonic platform will allow us to harness the tremendous power of audio in an efficient and impactful manner. As a brand that was born on the water, we know the power that it has to awaken all of our senses. By combining data-driven insights and artistic creation, we have been able to create a Sonic ID that is both unique and ownable, and ultimately speaks to our consumers love of the water.

James Mackenzie, Global Brand Director at Sperry
We are pleased to partner with Veritonic to offer this mission-critical data to our 700+ clients all over the world. Veritonic shares our mission of helping brands and agencies that are leveraging audio to understand the impact of their campaigns and gain actionable insights for future campaign planning.

Tom McKay, Head of Product & Strategy at Octave
We remain committed to working with the industry’s most credible and transparent providers of audio campaign performance data. We are pleased to be partnering with Veritonic, who shares our mission of furthering the growth of the audio landscape through insightful and actionable data and analytics.

Erica Tong, Chief Operating Officer of Audioboom
Veritonic shares our passion for driving the audio industry forward, and we are thrilled to be leveraging their robust and independent attribution and brand lift measurement, Veritonic’s indispensable data and analytics will enable our sponsors to understand the performance and ROI of their audio in a more comprehensive and holistic manner than ever before.

Gina Garrubbo, President & CEO of National Public Media, the sponsorship subsidiary of NPR
Veritonic’s end-to-end measurement and analytics capabilities will allow us to gain actionable insights that further the ROI on our client’s advertising dollars. This holistic picture of how our client’s audio is performing and the actions it’s driving enables us to truly understand, optimize, and maximize the performance and ROI of our podcast advertising.

Rob Ranieri, Co-founder and CEO of Ranieri & Co

Additional Resources

Press Release | Oct 17, 2022

Veritonic Added to List of Preferred Audio Attribution Partners by Audioboom

Veritonic, the industry's comprehensive audio analytics and research platform, announced today that they have been approved as an attribution partner by Audioboom, the leading independent global podcast publisher.

Press Release | Dec 8, 2022

Veritonic Added to List of Acast’s Preferred Audio Attribution Partners

Veritonic, the industry's comprehensive audio analytics and research platform, announced today that they have been approved as an attribution partner by Acast, the world's largest independent podcast company.

Videos | Mar 14, 2023

Podcasting Trends & Mythbusters: What to look forward to in 2023?

In this informative and thought-provoking presentation, Hetal Patel from iHeartMedia separates the facts from the myths in terms of achieving success in the podcast space. Podcast audience growth is only achievable through advertising on other podcasts? Podcasts need to be 1M+ downloads per month to have a chance at success? Host reads are the best way to advertise on podcasts? Uncover the facts from the fiction and head into 2023 with a clear understanding of what's to come in podcasting in the year ahead.

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Blog Post | Apr 30, 2024

Don’t Let Your Audience Wait in Silence: The Power of Engaging Hold Music

In the fast-paced world we live in where every interaction with your audience counts, ensuring a seamless and engaging experience is paramount. Even moments of waiting, such as being placed on hold, present an opportunity to strengthen your brand's connection with audiences. At Veritonic, we understand the significance of optimizing audio assets to enhance audience engagement and drive ROI. Recently, we delved into the impact of hold music on consumer perceptions and experiences, uncovering valuable insights that every brand should consider.

Case Studies | Mar 27, 2023

Creative Measurement Success Story: Sport Clips | Play Audio Agency

As the nation’s leading hair care franchise dedicated to men and boys, Sport Clips Haircuts prides itself on providing an experience geared toward making clients feel comfortable, pampered, and refreshed.

Press Release | Oct 17, 2022

Veritonic Added to List of Preferred Audio Attribution Partners by Audioboom

Press Release | Dec 8, 2022

Veritonic Added to List of Acast’s Preferred Audio Attribution Partners

Videos | Mar 14, 2023

Podcasting Trends & Mythbusters: What to look forward to in 2023?

Watch Now

Blog Post | Apr 30, 2024

Don’t Let Your Audience Wait in Silence: The Power of Engaging Hold Music

Case Studies | Mar 27, 2023

Creative Measurement Success Story: Sport Clips | Play Audio Agency

Press Release | Oct 17, 2022

Veritonic Added to List of Preferred Audio Attribution Partners by Audioboom

Press Release | Dec 8, 2022

Veritonic Added to List of Acast’s Preferred Audio Attribution Partners

Videos | Mar 14, 2023

Podcasting Trends & Mythbusters: What to look forward to in 2023?

Watch Now

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