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FEATURED BLOG

Why Sonic Branding Deserves Its Own Analytics Strategy

As brands continue to invest in podcasts, streaming audio, and voice assistants, sonic branding—the strategic use of sound to reinforce brand identity—is taking center stage....

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FEATURED BLOG

Turning Up the Volume: How Brand Lift Studies Amplify Audio Marketing Success

Audio has emerged as a powerful force in modern marketing. From sonic logos and podcast ads to functional sounds and audio-first campaigns, brands are increasingly...

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FEATURED BLOG

How Agencies Can Use Audio Creative Testing to Elevate Brand Campaigns

With podcast and audio advertising becoming a core part of many brands’ media strategies, agencies have a unique opportunity to help their clients stand out...

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FEATURED BLOG

Breaking Through the Noise: Why Audio Ad Creative Matters More Than Ever

Audio has the power to captivate, connect, and convert like no other medium. As a brand working with a creative agency, you know how essential...

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FEATURED BLOG

Making Your Audio Campaigns Resonate: The Perfect Blend of Creativity and Data

Audio has the power to captivate, connect, and convert like no other medium. As a brand working with a creative agency, you know how essential...

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FEATURED BLOG

2025 Trends in Podcasting: The Rise of AI-Driven Personalization

As we approach the end of 2024 and look to the future of podcasting, one thing is clear: the industry is evolving at a rapid...

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Clear Search
Apr 10, 2025 | Marketing

Brand Lift Isn’t Just a Metric. It’s a Megaphone.

Let’s be honest. If you're a marketer, you've probably heard the phrase brand lift so many times it's lost all meaning. It's become one of those shiny terms we toss...

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Apr 2, 2025 | Marketing

Why In-Game Audio Ads Are a Brand’s Secret Weapon

As mobile gaming cements its place in mainstream entertainment, advertisers are waking up to a massive opportunity hiding in plain sight—in-game audio ads. Not only are these ads non-intrusive and...

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Mar 31, 2025 | Marketing

Why Audio Deserves a Bigger Seat at the MMM Table

Media Mix Modeling (MMM) has long been the go-to framework for brands looking to allocate budgets wisely across channels. But in the rush to optimize for what’s easily measurable, one...

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Mar 25, 2025 | Marketing

Why Sonic Branding Deserves Its Own Analytics Strategy

As brands continue to invest in podcasts, streaming audio, and voice assistants, sonic branding—the strategic use of sound to reinforce brand identity—is taking center stage. Yet despite its rising prominence,...

Read More
Mar 10, 2025 | Marketing

Unleashing the Power of Podcast Audience Data

The podcast industry continues to grow, attracting more listeners and advertisers alike. As investment in podcast advertising increases, so does the need for reliable audience insights—yet traditional demographic data collection...

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Mar 3, 2025 | Marketing

Unlocking the Full Potential of Audio: How to Measure Impact Effectively

From understanding brand lift to gauging engagement and optimizing creative elements, there are multiple ways to measure audio’s effectiveness. Let’s explore the key measurement methodologies that help brands refine their...

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Feb 25, 2025 | Marketing

Turning Up the Volume: How Brand Lift Studies Amplify Audio Marketing Success

Audio has emerged as a powerful force in modern marketing. From sonic logos and podcast ads to functional sounds and audio-first campaigns, brands are increasingly leveraging sound to create emotional...

Read More
Feb 11, 2025 | Marketing

How Agencies Can Use Audio Creative Testing to Elevate Brand Campaigns

With podcast and audio advertising becoming a core part of many brands’ media strategies, agencies have a unique opportunity to help their clients stand out in a growing but increasingly...

Read More
Feb 4, 2025 | Marketing

Breaking Through the Noise: Why Audio Ad Creative Matters More Than Ever

Audio has the power to captivate, connect, and convert like no other medium. As a brand working with a creative agency, you know how essential it is to craft audio...

Read More

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