Veritonic and Authentic Intelligence empower brands to co-create culture—and measure the impact
The right audiences drove the biggest viewership gains. Reach matters. Audience movement matters more. Veritonic showed which viewers were most likely to convert into tune-in. Smarter audience targeting led to...
Introducing Veritonic Instant Creative Insights. Know before you run. Prove it while it’s live. Instant Creative Insights helps marketers answer the questions that matter most: Which creative is most likely...
Marketing without measurement is like sailing without a compass. And in 2025, there’s only one direction forward: brand lift at the core. Here’s why:
Picture this: You're watching a YouTube video with your phone flipped face-down, earbuds in, while cooking dinner. You're not watching—you're listening. You're not alone. Millions use YouTube as an audio-first...
We didn’t touch down in the south of France this year—but like many in the industry, we were paying close attention to what was coming out of Cannes Lions 2025....
When marketers think of Connected TV (CTV) and Smart TVs, visuals typically take center stage. But a shift is underway—one that puts audio in the driver’s seat. As CTV adoption...
Performance metrics dominate most media dashboards—clicks, conversions, ROAS. But what if those metrics only tell half the story? As channels like audio, CTV, and podcasting continue to grow, traditional attribution...
From podcasts to programmatic TV spots, audio and video storytelling have never been more influential — or more intertwined. As content consumption becomes increasingly omnichannel, brands must adapt not just...
Creative is often treated as the final mile in a CTV campaign — the asset that gets dropped into a media plan after the real decisions are made. But as...
the ROI of your audio assets.
Today is a great day to make more informed decisions around your audio strategy.
