• March 11, 2020
Which consumer brands are winning audio?
“We’re now thinking about the sound [of a brand advert] first versus the look second. It’s a really interesting way of approaching that immersive consumer experience.” - John Burke, global chief marketing officer of Bacardi and president of Bacardi Global Brands. The proof is now abundant: getting audio marketing right -- powered by a methodical strategy -- has never been more critical.