New Study: What Marketers Can Do to Improve Podcast Ads
Audio has the power to captivate, connect, and convert like no other medium. As a brand working with a creative agency, you know how essential it is to craft audio campaigns that not only sound great but also deliver measurable results. At Veritonic, we believe that creativity thrives when paired with the right data—and our mission is to help brands feel confident that their audio investments are achieving the desired ROI.
Empowering Creative Excellence with Data-Driven Insights
Creative agencies are experts at bringing your brand’s voice to life. They craft compelling messages, powerful sonic identities, and more. Our role isn’t to second-guess their expertise—it’s to enhance it by ensuring that your audio resonates with the right audiences and performs at its best.
With Veritonic, you’ll have access to insights that:
- Validate Creative Effectiveness: Test audio creative before it’s released to ensure it aligns with your brand’s goals and resonates with your target audience.
- Optimize Campaign ROI: Leverage actionable data to refine and improve performance metrics like engagement, recall, and conversion.
- Benchmark Against Industry Standards: See how your creative measures up against competitors and industry benchmarks, giving you a clearer picture of success.
Why Data Matters in the Creative Process
When you receive assets from your agency, it’s natural to want reassurance that the creative will deliver the results you’re looking for. By incorporating Veritonic’s data into the creative process, you can:
- Align Creative with Audience Preferences: Gain insights into what resonates with your audience based on emotional response, recall, and intent metrics.
- Collaborate More Effectively with Your Agency: Equip your agency with data-backed feedback to refine the creative and maximize impact.
- Build Confidence in Your Campaigns: Launch campaigns knowing they are not only creatively outstanding but also strategically sound.
A Collaborative Approach to Success
Our goal is to foster collaboration between brands and their creative agencies. By using Veritonic’s platform, you’re not replacing creative intuition—you’re empowering it with science. Agencies benefit from our tools by gaining insights that inspire even greater creative breakthroughs, while brands can make confident decisions backed by clear, actionable data.
Incorporate Veritonic Data into Your Process
The next time you’re working with your agency on a new audio campaign, ask for Veritonic data alongside your creative assets. By integrating our insights into your workflow, you’ll:
- Ensure your campaigns are set up for success from the start.
- Gain transparency into how your creative will perform in the real world.
- Achieve the ROI you need to justify and expand your audio investments.
Interested in seeing our data in action? Request a demo today! www.veritonic.com/contact
