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FEATURED BLOG

Why Sonic Branding Deserves Its Own Analytics Strategy

As brands continue to invest in podcasts, streaming audio, and voice assistants, sonic branding—the strategic use of sound to reinforce brand identity—is taking center stage....

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FEATURED BLOG

Turning Up the Volume: How Brand Lift Studies Amplify Audio Marketing Success

Audio has emerged as a powerful force in modern marketing. From sonic logos and podcast ads to functional sounds and audio-first campaigns, brands are increasingly...

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FEATURED BLOG

How Agencies Can Use Audio Creative Testing to Elevate Brand Campaigns

With podcast and audio advertising becoming a core part of many brands’ media strategies, agencies have a unique opportunity to help their clients stand out...

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FEATURED BLOG

Breaking Through the Noise: Why Audio Ad Creative Matters More Than Ever

Audio has the power to captivate, connect, and convert like no other medium. As a brand working with a creative agency, you know how essential...

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FEATURED BLOG

Making Your Audio Campaigns Resonate: The Perfect Blend of Creativity and Data

Audio has the power to captivate, connect, and convert like no other medium. As a brand working with a creative agency, you know how essential...

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FEATURED BLOG

2025 Trends in Podcasting: The Rise of AI-Driven Personalization

As we approach the end of 2024 and look to the future of podcasting, one thing is clear: the industry is evolving at a rapid...

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Clear Search
Apr 1, 2021 | Marketing

Capital One, Farmers Brand Personalities Propel Audio Ads

February's top 10 audio ads saw some new entrants, including Peacock, the sole entertainment brand on the list, and a range of finance brands -- Capital One, Discover, and Bank...

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Mar 1, 2021 | Marketing

Liberty Mutual, Indeed’s Strong Sonic Identities Drive Ad Wins

Strong brand identity drove big wins in March, exemplified by audio ads from Indeed and Liberty Mutual Insurance (with its first appearance in the Index). Other new entrants into the...

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Jan 1, 2021 | Marketing

AutoZone, Indeed and Others Message Hope and Help in Top Audio Ads

The Audio Ad Index is a monthly look at which advertisers are capitalizing on the moment and producing the most effective spots on traditional and digital radio, podcasts, and more....

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Oct 7, 2020 | Marketing

New Capital Means More Comprehensive Audio Data

We're thrilled to announce our new funding led by Greycroft, with participation from Lerer Hippeau, Audible, and existing investor Newark Venture Partners. From podcasting’s continued explosion to the steady rise...

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