Veritonic appoints audio and media tech veteran Korri Kolesa as Chief Revenue Officer.

Which consumer brands are winning audio?

Scott Klass March 11, 2020
Which consumer brands are winning audio?

“We’re now thinking about the sound [of a brand advert] first versus the look second. It’s a really interesting way of approaching that immersive consumer experience.”

- John Burke, global chief marketing officer of Bacardi and president of Bacardi Global Brands

The proof is now abundant: getting audio marketing right -- powered by a methodical strategy -- has never been more critical. If a global CMO testimonial like the above -- declaring that audio now takes precedence over visual -- doesn’t convince you, consider any of the latest realities about the audio market.

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