New Study: How to Unlock the Full Potential of Podcast Ads
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Study: How to Unlock the Full Potential of Podcast Advertising
With over 135 million podcast listeners in the U.S. alone, podcasts offer brands a powerful platform to engage with a
Study: Unlocking the Power of Audio Ads
New and exclusive insights on memorability, purchase intent, awareness, and frequency. If your brand is prioritizing investments in outdoor, display,
The Veritonic Audio Attention Report
Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s
The Podcast Advertising Efficacy Guide by Veritonic
At Veritonic, our unwavering dedication is to empower brands, agencies, and platforms in connecting with their target audiences through exceptionally
5 Things to Consider When Running a Brand Lift Study for Audio
So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do
Podcast Consumption on YouTube
An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.
Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio
You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila
Sonic Branding Success Story: Doritos
As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the
Summer Audio Listening Trends
The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the