Resource Hub - Veritonic

Study: Unlocking the Power of Audio Ads

New and exclusive insights on memorability, purchase intent, awareness, and frequency. If your brand is prioritizing investments in outdoor, display,

The Veritonic Audio Attention Report

Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s

The Podcast Advertising Efficacy Guide by Veritonic

At Veritonic, our unwavering dedication is to empower brands, agencies, and platforms in connecting with their target audiences through exceptionally

5 Things to Consider When Running a Brand Lift Study for Audio

So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do

Podcast Consumption on YouTube

An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.

Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio

You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila

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Sonic Branding Success Story: Doritos

As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the

Summer Audio Listening Trends

The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the

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Videos | July 2, 2023

Sound On: How Creative Testing Drives Success in Audio Advertising

In this webinar, Adam Pleiman of Play Audio Agency and Danielle Linden of Sport Clips will discuss their recent collaboration to create unique and engaging ASMR ads to promote Sport Clips’ MVP Hair Cut Experience.

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Videos | March 14, 2023

Sound Marketing in an Age of Uncertainty

In this must-see session, Steve Keller will present 3 guiding principles to help brands survive a recession while setting them up to thrive on the other side: the importance of defending your share of voice, the importance of focusing on long term brand building, and the importance of good audio creative. Steve will dive deep into how audio is well suited to helping brands achieve these goals, and the importance of measurement and optimization to maximize reach and ROI.

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Videos | March 14, 2023

Partnership is the New Pre-Roll

Advertisers are evolving their approach to audio, leaning into opportunities to co-create custom content and insert subject matter experts into conversations with reputable podcast hosts. Watch as Samantha Sweig from Havas Media and Scott Marino from Morning Brew as they unpack the evolution of content partnerships and effective measurement, sharing perspectives from both the publisher and advertiser/agency point of view. Viewers will gain a better understanding of how to identify and strategize opportunities for partnership, and how to measure the impact these partnerships have on brand health and in-market KPIs.

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Videos | March 14, 2023

“Alexa, Open Pizza Hut”: Advancing Your Consumer Engagement with Actionable Audio Advertising

This session is sure to ignite your audio strategy AND your taste buds! Charles Cadbury of Say It Now and Damian Scragg of Veritonic dive into the utilization of digital audio and smart speaker advertising for Pizza Hut, how it's driving increased engagement and brand awareness for QSR, and the tremendous opportunity that advertising on smart speakers holds for global brands, today and moving forward.

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Videos | March 14, 2023

Podcasting Trends & Mythbusters: What to look forward to in 2023?

In this informative and thought-provoking presentation, Hetal Patel from iHeartMedia separates the facts from the myths in terms of achieving success in the podcast space. Podcast audience growth is only achievable through advertising on other podcasts? Podcasts need to be 1M+ downloads per month to have a chance at success? Host reads are the best way to advertise on podcasts? Uncover the facts from the fiction and head into 2023 with a clear understanding of what's to come in podcasting in the year ahead.

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Videos | March 14, 2023

But First, Test. The Power of Testing in Developing Winning Audio Creative

In this insightful and enlightening session, leaders from world renowned brands including Pepsi, Indeed, and Sport Clips discuss the power of pre- and in-market audio testing, the impact that fully-optimized audio creative has on both campaign performance and ROI, and building overall confidence in audio investments.

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Videos | March 14, 2023

Monetization in Podcast’s New Era

Podcasts are about to enter a new era of monetization. We are in a time where a single person with a microphone is enough to build an audience, ushering in a new era for creators and listener excitement in the space. However, having a unique voice and a mic doesn't necessarily lead straight to successful monetization. As podcast buying becomes more audience- and behavior-based, tracking listener trends and measuring outcomes becomes critical. During this session, we will look at new listener trends that have emerged; understand how advertisers can better adapt to evolving media; and dive deeper into the victories and challenges associated with measurement, gaining an understanding of what is holding back growth and possible solutions for the future.

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Videos | March 14, 2023

Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio

You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila of Policygenius will sit down with Bryan Barletta of Sounds Profitable to discuss the key to success in audio: full-funnel audio campaign measurement. The discussion will dive deep into the metrics that attribution and brand lift provide, and how that data is helping to inform decisions around audio advertising and branding that are resulting in meaningful campaign performance, KPI, and revenue goals.

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Videos | March 14, 2023

The Power of Audio for CPG

In this thought-provoking session, Margaux Natiello from Athletic Greens and Julia Kelly from Wondery will sit down with Idil Cakim from Audacy to dive deep into the branding and marketing benefits that audio provides the CPG vertical, and how the powdered greens giant in particular is harnessing the tremendous power of audio and podcast advertising to increase their reach and ROI.

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Videos | November 2, 2021

Sounds Profitable Dives Deep on Veritonic’s Brand Lift Offering

Joining Bryan Barletta is Amanda DiMarco from Veritonic, a company focused on audio insights, demonstrating their new brand lift product. They walk through Veritonic's brand lift offering on this episode deep-dive.

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