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FEATURED Press Release

Veritonic Empowers Creators and Brands to Optimize Video Podcast Strategies with Advanced Audio Analysis

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today enhanced capabilities to analyze and optimize the audio performance of video podcasts. As platforms…

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FEATURED Press Release

Veritonic Empowers the Future of Audio Branding; Provides Brands with Extensive Data for Branded Podcasts

The Veritonic platform delivers brands an unrivaled level of holistic data and analytics meticulously designed to aid in the creation and optimization of branded podcast…

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FEATURED News

How TD Bank connects customer experience with sound

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is…

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FEATURED News

Veritonic announced the launch of Brand Lift Pulse

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today a new tier of their Brand Lift solution, Brand Lift Pulse. The self-serve solution…

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FEATURED News

Where new listeners start? New YouTube study

YouTube could be great at finding new listeners for your podcast, according to a study into podcast consumption on YouTube from Veritonic. 65% of people…

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FEATURED Press Release

Sperry Selects Veritonic for Audio Creative Testing

Veritonic, the industry's comprehensive audio research and analytics platform, announced today that Sperry has selected the Veritonic platform to make data-backed decisions around the audio…

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FEATURED Press Release

Veritonic Empowers Brands with Unprecedented Measurement of Audio and Podcast Consumption on YouTube, Unleashing Unrivaled Data

Now, agencies and brands can precisely measure the impact of traffic originating from YouTube, as well as podcast and streaming audio channels. This expansion solidifies…

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FEATURED Press Release

Veritonic Expands Audio Campaign Performance Capabilities to Provide Unprecedented Brand Lift Data

Veritonic announced the addition of brand lift to its robust campaign reporting capabilities. The addition of brand lift provides users with a comprehensive view of…

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FEATURED Press Release

NPR Selects Veritonic for Brand Lift and Attribution

NPR Will Utilize Veritonic's Built-For-Audio Brand Lift and Attribution Solutions to provide unparalleled Campaign Performance Data to their Brand and Agency Partners.

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News | December 2, 2024

Veritonic Updates Brand Lift Platform With Streamlined Study Setup

Veritonic has announced a round of updates to its Brand Lift product, aiming to enhance user control and streamline the setup of pixel-based and prefix-URL…

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News | October 15, 2024

Half of podcast listeners connect with sonic branding more than visual

In a consumer survey fielded last month by audio analytics and research company Veritonic, hundreds of monthly (or more) podcast listeners were asked about how…

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News | October 15, 2024

Despite More Podcasts Pushing Into Video, Survey Finds Audio Remains More Memorable.

A new report from Veritonic suggests that as more podcast creators add video elements, they would be well-advised to remain focused on the audio. The…

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News | October 15, 2024

64% of Listeners Feel Stronger Pull to Brands with Sonic Identity

As marketers adapt to changing consumer behaviors and shorter attention spans, audio advertising continues to offer opportunities for brands to create longer-lasting and deeper connections…

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News | July 12, 2024

Survey Finds Audio Ads More Memorable Than Billboard, Video, And Social Media Ads

The personal experience that podcast listening has become for millions of Americans is typically marked by headphones, a quiet space, and deeper connection with the…

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News | July 12, 2024

Survey: Audio Ads More Memorable Than Billboard, Video, And Social Media Ads

The personal experience that podcast listening has become for millions of Americans is typically marked by headphones, a quiet space, and deeper connection with the…

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News | July 10, 2024

Ad Tech Tools Tame Trepidation in New Veritonic study

Veritonic released another in its series of research studies. This one starts with a stern corrective: “If your brand is prioritizing investments in outdoor, display,…

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News | June 26, 2024

Veritonic Enhances Brand Lift Solution with Actionable Benchmarks

Veritonic, the industry’s comprehensive audio analytics and research platform, announced the addition of benchmarks within its Brand Lift measurement solution. The pioneering Benchmarks enable the…

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News | June 26, 2024

Veritonic’s Brand Lift Gives Its Benchmarks A Facelift

Veritonic has introduced new benchmarks to its Brand Lift measurement solution for audio analytics. The enhancement enables advertisers and agencies to gauge the effectiveness of…

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