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FEATURED Press Release

Veritonic Unveils Pioneering Audience Insights Solution to Deliver Accurate, Scalable Podcast Demographic Data

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today the launch of its Audience Insights solution, a breakthrough offering designed to provide precise,…

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FEATURED Press Release

Veritonic Empowers Creators and Brands to Optimize Video Podcast Strategies with Advanced Audio Analysis

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today enhanced capabilities to analyze and optimize the audio performance of video podcasts. As platforms…

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FEATURED Press Release

Veritonic Empowers the Future of Audio Branding; Provides Brands with Extensive Data for Branded Podcasts

The Veritonic platform delivers brands an unrivaled level of holistic data and analytics meticulously designed to aid in the creation and optimization of branded podcast…

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FEATURED News

How TD Bank connects customer experience with sound

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is…

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FEATURED News

Veritonic announced the launch of Brand Lift Pulse

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today a new tier of their Brand Lift solution, Brand Lift Pulse. The self-serve solution…

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FEATURED News

Where new listeners start? New YouTube study

YouTube could be great at finding new listeners for your podcast, according to a study into podcast consumption on YouTube from Veritonic. 65% of people…

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FEATURED Press Release

Sperry Selects Veritonic for Audio Creative Testing

Veritonic, the industry's comprehensive audio research and analytics platform, announced today that Sperry has selected the Veritonic platform to make data-backed decisions around the audio…

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FEATURED Press Release

Veritonic Empowers Brands with Unprecedented Measurement of Audio and Podcast Consumption on YouTube, Unleashing Unrivaled Data

Now, agencies and brands can precisely measure the impact of traffic originating from YouTube, as well as podcast and streaming audio channels. This expansion solidifies…

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FEATURED Press Release

Veritonic Expands Audio Campaign Performance Capabilities to Provide Unprecedented Brand Lift Data

Veritonic announced the addition of brand lift to its robust campaign reporting capabilities. The addition of brand lift provides users with a comprehensive view of…

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FEATURED Press Release

NPR Selects Veritonic for Brand Lift and Attribution

NPR Will Utilize Veritonic's Built-For-Audio Brand Lift and Attribution Solutions to provide unparalleled Campaign Performance Data to their Brand and Agency Partners.

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News | July 22, 2019

Report: Smart Speaker Users Want High-Quality Sounds

Earcons convey a lot of information with a few beeps and chimes. They are the sounds indicating events like a smart speaker is listening, when…

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News | July 12, 2019

SCA reveals new logo and brand sound as it prepares for the future of audio

The push for a unifying brand sound is reflective of the future of audio, which includes smart speakers, podcasting and other outlets. The new unique…

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News | July 8, 2019

Introducing The ‘First Overall Rating Standard’ For Audio Creative

While the Veritonic platform has always measured audio effectiveness, the new Veritonic Audio Score incorporates, among other things, 'substantially more data, second-by-second engagement analysis and…

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News | July 8, 2019

New ‘Veritonic Audio Score’ Rates Effectiveness of Audio Ads, Sonic Brand Elements.

...the initiative incorporates an array of audio data in one simple metric, enabling marketers to understand the value of each of their assets relative to…

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News | July 8, 2019

Veritonic Launches First Audio Score For Marketers To Understand Relative Power Of Their Creative Assets

The Veritonic Audio Score incorporates a wide array of unique audio data in one simple metric. It empowers marketers to understand the true value of…

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News | July 2, 2019

The ‘decade of voice’ is here but are creatives ready?

...with more brands creating their sonic logos, some predict it could be the 'decade of voice'." See how our friends at SCA are leveraging Veritonic…

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News | June 27, 2019

Why Radio’s Audio Strategy Should Focus On Sonic Branding

Fred Jacobs makes a great case for sonic branding in radio, with the pathway to success powered by Veritonic.

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News | June 17, 2019

Host-read or Announcer-read? Let the Data Decide.

The commonly-accepted narrative is well-known at this point: host-reads, by nature, should be more effective. If the Joe Rogan's and Malcolm Gladwell's themselves are a…

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News | June 5, 2019

Creative Radio Ads Boost Purchase Intent

You're seeing great measurement, hopefully, opening the door for more creative endeavors and, frankly, better audio creative. Read on for WARC's coverage of a landmark…

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