New Study: Why Podcast Ads are Winning Over Other Platforms for Back-to-School & Holiday Deals
New and exclusive insights on memorability, purchase intent, awareness, and frequency. If your brand is prioritizing investments in outdoor, display,
Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s
At Veritonic, our unwavering dedication is to empower brands, agencies, and platforms in connecting with their target audiences through exceptionally
So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do
An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.
You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila
As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the
The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the
Audio gets a bad rep when it comes to disclaimers. Why? Other media channels are able to hide it, but not audio, and especially not radio. Many people claim disclaimers ruin radio ads, but no one has ever studied it� until now.
Your sonic brand goes well beyond an audio logo alone. Whether you're signalling to a customer that they've successfully paid with their credit card, or that their earbuds are connected, or that they're running low on fuel, the earcon, or functional sound, is relaying that information.
The more time spent thinking about functional sounds, the more you realize just how important they are to the products and objects you use every single day. We were joined by Dexter Garcia from Audio Branding agency Audio UX to put his knowledge to the test and learn just how important earcons or functional sounds really are to brands everywhere.
Scott Simonelli was joined by Megaphone's Ken Lagana to unpack best practices around host-read versus announcer read podcast advertising. The commonly-accepted narrative is well-known at this point: host-reads, by nature, should be more effective. But what does the data say? Listen below.
Audioboom is a podcast network that hosts, distributes, and monetizes podcasts through a number of different platforms. Scott was joined by two of its executives, Oli Walters and Mike Newman to talk about the industry, and some of the reasons why people and brands are really listening.
In early 2018, Gary Vaynerchuk opened VaynerSmart as he looked to make a name for the media businesses in a new, emerging category: voice. Its VP, Patrick Givens, joined Scott Simonelli to talk about building audio experiences for brands.
On this episode of The Sonic Truth podcast, David Horowitz, ECD at creative agency Mekanism, joins our host Scott Klass, VP Marketing at Veritonic, to dive deep on the mechanics of audio for a client whose audio signature many of you have heard.
In our new episode of The Sonic Truth podcast series with Advertising Week, Barton F. Graf ECD Jeff Benjamin breaks out his bag of sonic surprises.
the ROI of your audio assets.
Today is a great day to make more informed decisions around your audio strategy.