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Featured Content | Reports

Study: How to Unlock the Full Potential of Podcast Advertising

With over 135 million podcast listeners in the U.S. alone, podcasts offer brands a powerful platform to engage with a

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Featured Content | Reports

Study: Unlocking the Power of Audio Ads

New and exclusive insights on memorability, purchase intent, awareness, and frequency. If your brand is prioritizing investments in outdoor, display,

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Featured Content | Reports

The Veritonic Audio Attention Report

Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s

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Featured Content | Reports

The Podcast Advertising Efficacy Guide by Veritonic

At Veritonic, our unwavering dedication is to empower brands, agencies, and platforms in connecting with their target audiences through exceptionally

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Featured Content | Datasheets

5 Things to Consider When Running a Brand Lift Study for Audio

So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do

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Featured Content | Infographics

Podcast Consumption on YouTube

An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.

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Featured Content | Videos

Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio

You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila

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Featured Content | Case Studies

Sonic Branding Success Story: Doritos

As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the

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Featured Content | Infographics

Summer Audio Listening Trends

The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the

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Podcasts | May 7, 2019

VaynerSmart’s Voice� The Sonic Truth Ep. 7

In early 2018, Gary Vaynerchuk opened VaynerSmart as he looked to make a name for the media businesses in a new, emerging category: voice. Its VP, Patrick Givens, joined Scott Simonelli to talk about building audio experiences for brands.

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Podcasts | January 4, 2019

Live from Advertising Week: Sounds Like HBO, The Sonic Truth Ep. 6

On this episode of The Sonic Truth podcast, David Horowitz, ECD at creative agency Mekanism, joins our host Scott Klass, VP Marketing at Veritonic, to dive deep on the mechanics of audio for a client whose audio signature many of you have heard.

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Podcasts | December 17, 2018

Jeff Benjamin’s Bag of Sonic Surprises, The Sonic Truth Ep. 5

In our new episode of The Sonic Truth podcast series with Advertising Week, Barton F. Graf ECD Jeff Benjamin breaks out his bag of sonic surprises.

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Podcasts | December 3, 2018

Audio Marketing, I Don’t Love You Just The Way You Are, The Sonic Truth Ep. 4

Cumulus Media SVP of Marketing Suzy Schultz and MDC Media CTO Stella Voutsina talk the power of female voice in our latest episode of The Sonic Truth Podcast with Advertising Week.

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Podcasts | November 19, 2018

Live from Advertising Week, The Sonic Truth Episode 3 with Smirnoff

When it comes to the power of audio, Smirnoff goes deep. Hear Neil Shah and Luke Atkinson of Diageo discuss their Smirnoff Equalizer campaign with Spotify and more...

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Videos | November 11, 2018

Claire Fanning, VP Ad Innovation Strategy at Pandora

"We have a responsibility to deeply investigate the opportunities to understand a brand's investment better."

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Podcasts | November 5, 2018

How Sound Moves The Electorate, Welcome to The Sonic Truth Podcast with AW360

In partnership with our friends at AW360 / Advertising Week, we're thrilled to announce the launch of The Sonic Truth Podcast Series.

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Podcasts | November 2, 2018

Voices Carry, The Sonic Truth Podcast, Episode 2 with Pandora

With a new episode every couple of weeks, The Sonic Truth Podcast Series, co-produced with Advertising Week, explores the monumental shift to audio...

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