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Featured Content | Reports

Study: How to Unlock the Full Potential of Podcast Advertising

With over 135 million podcast listeners in the U.S. alone, podcasts offer brands a powerful platform to engage with a

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Featured Content | Reports

Study: Unlocking the Power of Audio Ads

New and exclusive insights on memorability, purchase intent, awareness, and frequency. If your brand is prioritizing investments in outdoor, display,

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Featured Content | Reports

The Veritonic Audio Attention Report

Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s

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Featured Content | Reports

The Podcast Advertising Efficacy Guide by Veritonic

At Veritonic, our unwavering dedication is to empower brands, agencies, and platforms in connecting with their target audiences through exceptionally

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Featured Content | Datasheets

5 Things to Consider When Running a Brand Lift Study for Audio

So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do

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Featured Content | Infographics

Podcast Consumption on YouTube

An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.

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Featured Content | Videos

Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio

You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila

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Featured Content | Case Studies

Sonic Branding Success Story: Doritos

As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the

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Featured Content | Infographics

Summer Audio Listening Trends

The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the

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Podcasts | February 10, 2021

The 9 Innings of Audio — with Rishad Tobaccowala

In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala. We dive deep on everything from how voice has enabled some of the biggest technological changes in the past few years...

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Case Studies | January 4, 2021

Radio Advertising Success Story: Katz Radio Group

In order to measure engagement amongst Hispanic consumers, this smart home technology company alongside Katz, partnered with Veritonic to capture the impact of radio advertising on metrics such as awareness and purchase intent.

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Case Studies | December 9, 2020

Audio Advertising Success Story: Ulta Beauty

Visual-centric brands have historically let sound take a backseat in their advertising efforts. But with podcast listeners growing 40% in the past three years, Ulta Beauty knew investing in audio would be the only sound decision.

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Videos | November 24, 2020

Podcasting Is Working for Brands, Here’s Where it’s Going Next

An inspiring chat between podcasting leaders Niala Boodhoo, host of Axios Today, Matt Turck, CRO of Megaphone, Scott Elchison, Manager of Partnerships at IPG Media Lab, and our CEO Scott Simonelli about the future of podcasting.

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Videos | November 11, 2020

The Next Wave of Audio Measurement

Advertising Week has come to a close, but that doesn't mean you can't still take in its amazing content. Check out this masterclass from Damian Scragg, our GM of International, on the next wave of audio marketing measurement.

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Reports | June 9, 2020

Who has the most effective audio brand? Find out in Veritonic’s 2022 Audio Logo Index.

With consumers moving rapidly toward more audio-centric lives, brands are increasingly looking to sound to develop deeper relationships with customers. A brand's holistic sonic identity can include everything from a custom melody when...

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Podcasts | May 6, 2020

Hearing What Works: Audio Attribution Pt. 2

For Part Two of our attribution series we bring you Andy Pellett, Co-Founder of Podsights, a cross-platform attribution solution for podcasting. Andy and Scott discuss the irony that one of the hottest mediums for advertisers right now is still feeling some growing pains when it comes to measurement, and what leaders like Podsights are doing to help solve the problem.

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Case Studies | May 4, 2020

Sonic Branding Success Story: Bayer

Powered by proof of high-performing creative and precise ad targeting, the pharma giant improves its already high level of consumer trust with its new podcast ads.

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