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Featured Content | Reports

Study: How to Unlock the Full Potential of Podcast Advertising

With over 135 million podcast listeners in the U.S. alone, podcasts offer brands a powerful platform to engage with a

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Featured Content | Reports

Study: Unlocking the Power of Audio Ads

New and exclusive insights on memorability, purchase intent, awareness, and frequency. If your brand is prioritizing investments in outdoor, display,

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Featured Content | Reports

The Veritonic Audio Attention Report

Audio is one of the most immersive, affective, and effective media channels available to brands and advertisers today, yet it’s

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Featured Content | Reports

The Podcast Advertising Efficacy Guide by Veritonic

At Veritonic, our unwavering dedication is to empower brands, agencies, and platforms in connecting with their target audiences through exceptionally

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Featured Content | Datasheets

5 Things to Consider When Running a Brand Lift Study for Audio

So you're running an audio campaign and you're interested in understanding the impact of your asset on brand perception...where do

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Featured Content | Infographics

Podcast Consumption on YouTube

An impressive 78% of podcast listeners who are aware of YouTube have actively utilized its free version to consume podcasts.

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Featured Content | Videos

Attribution & Brand Lift: The Measurement Powerhouse for Winning in Audio

You can't optimize without a baseline. In this educational and thought-provoking panel, Gretchen Smith of Ad Results and Sky Opila

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Featured Content | Case Studies

Sonic Branding Success Story: Doritos

As consumers turned an increasing amount of attention to the audio channel, Frito-Lay focused less on the look of the

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Featured Content | Infographics

Summer Audio Listening Trends

The temperature is rising and so is audio consumption! With the weather heating up and audiences now steadily on the

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Podcasts | June 21, 2021

Does your brand sound like it cares? – With Wonder Media

Most brands concentrate on the question, "What is our voice?" Our guest on this episode, Shira Atkins, CMO and Co-founder of Wonder Media Network, points out the more important question for brands to ask is...

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Podcasts | June 15, 2021

How Big Media Rebrands Top to Bottom With Audacy

On this week's episode of The Sonic Truth podcast, we welcome the CMO of Audacy, Paul Suchman. Paul and our host Scott Simonelli start by discussing Audacy's rebrand (formerly Entercom). Next they get into why the creation of a sonic...

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Infographics | April 15, 2021

Automotive: Audio Intelligence Infographic

Understand where you stand in the market with real-time intelligence on how your competitors are advertising in audio. This infographic presents an analysis of Automotive advertising over 60 days through the Veritonic platform...

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Case Studies | April 14, 2021

Brand Lift Success Story: Coffee Brand

For a longstanding favorite regional coffee brand, expanding their pool of loyal drinkers in a highly-competitive market is an ongoing process. Marketing to where the eyes and ears are now is obviously part of that process.

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Case Studies | April 8, 2021

Audio Logo Success Story: SmileDirectClub

For an industry with rarely any sonic branding examples to compare to, this pharma brand knew it was crucial to develop and launch a mnemonic that would inspire a positive connection to the leading IBS medication consumers.

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Podcasts | March 25, 2021

Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller

How do you get a podcast, for example, in front of consumers easily, and give them the gist of it quickly? Mari Joller created Snackable to solve the problem, using AI to produce clearly-summarized and shareable spoken word content.

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Videos | March 2, 2021

Veritonic’s findings on how voice can boost results – Tuning In: Advertising In Uncertain Times

Damian Scragg and Theresa Vallejo from Veritonic reveal new insights for marketers and explore audio insights on brand tone. They reveal what effect altered messaging has on the reputations of UK's leading supermarkets.

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Podcasts | February 23, 2021

Part 2: The 9 Innings of Audio with Rishad Tobaccowala

In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala. We dive deep on everything from how voice has enabled some of the biggest technological changes in the past few years...

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